About Hélène
French
Native or bilingual
English
Conversational
Experience
- Agence SAVOIE MONT BLANCCommunity ManagerTRAVEL AND TOURISMJanuary 2022 - Today (4 years and 5 months)Chambéry, France_ Social media animation: definition of the editorial, influence, and content strategy of ASMB on social networks, as well as the development of the ASMB community and its engagement._ Management of the publication calendar and moderation of comments._ Budget management and creation of paid campaigns_ Content management: creation and writing of editorial content (simple edits, texts, articles, videos, infographics, visuals, contests, etc.) in line with the chosen editorial strategy._ Influencer partnerships: implementation of the influence strategy. Identification of relevant ambassadors/influencers. Ensuring exchanges with them (contact, definition of editorial concepts, co-creation of content...)_ Performance monitoring and competitive intelligence: monitoring of ASMB's quantitative and qualitative performance on social networks. Production of reports.
- Digital EffervescenceSocial Media and E-mailing ManagerDIGITAL AND ITJune 2021 - January 2021 (-5 months)Chambéry, France- Social media expertise- Imagine, design, and optimize the creation of all advertising campaigns on social networks, as well as the creation and animation of community and editorial strategies.- Creation and implementation of e-mailings and workflows, creation of transactional email scenarios.- Writing, storytelling, and community management.- Construction and optimization of complete and high-performing advertising strategies- Creation of fine-tuned, cross-referenced, layered retargeting audiences, etc.- Creation of e-mailings and workflows with segmented audiences- Facebook Analytics
- Office de Tourisme de ValmeinierDigital ManagerTRAVEL AND TOURISMSeptember 2019 - April 2021 (1 year and 8 months)Valmeinier, Rhône-Alpes, France1/ COMMUNITY MANAGER- Manage the station's social networks (Facebook, Instagram, Twitter...).- Monitor the editorial calendar specific to each network.- Monitor the practices of other tourist entities on social networks.- Coordinate the dissemination of editorial information to all partners to harmonize communication about Valmeinier.- Support Valmeinier's partners in optimally managing their social networks in line with the station's.2/ WEBMASTER- Regular updates of the website and application- Relay Valmeinier information via the APIDAE tool- Conduct regular benchmarking of station websites- Optimize the station's referencing- Competitive intelligence5/ CONTENT CREATION- Photography- Photo editing- Videography- Video editing6/ CRM- Creation and sending of Newsletters7/ Measure the impact of actions (monthly reporting/KPIs)
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Education
- Master 2 (M2)AMOS - Sport Business School2016
- DUTIUT REIMS2013
Certifications
- Fundamentals of Digital MarketingGoogle2017