Hélène Dassé

- Management of creative briefs, development of production schedules, and definition of styling guidelines, as well as artistic direction of photoshoots.

- Guarantee of content consistency across the brand's various platforms.

- Supervision of visual and video productions: packshots, still lifes, e-commerce and editorial worn looks, Visual Merchandising, Distant Showroom for Men's and Women's products (Ready-to-wear, Leather Goods, Accessories, Shoes, Jewelry, and Travel Objects).

- Management of a team of 7 people and daily coordination of approximately 30 freelancers.

- Management of the annual budget of €27 million, including definition, planning, and budget monitoring.

- Development of visual content for approximately 1,100 products per year.

- Construction and deployment of the brand's new visual identity.

- Definition of the visual content creation strategy for product launches and seasonal animations, creation of production and post-production schedules, creation of creative briefs, art direction, and story-telling (in collaboration with the communication department).

- Close collaboration with HQ's 360° teams: Development Marketing, Packaging, Operational and International Marketing, Merchandising, and Education.

- Approval of art direction, art buying, casting, and supervision of photoshoot production.

- Scope including visual and video content: e-commerce (packshots, makeup results, tutorials, textures), still lifes, behind-the-scenes, social media, editorials, and advertisements.

- Approval of content adaptations and usage across all media: packaging, point of sale, social media, website, retailers.

- Negotiation and management of media and non-media image rights contracts for created content.

- Management of a team of 5 people (art directors, project managers, art buyers, and producers) and daily coordination of freelancers (post-production, editing, video editing).

- Management of the annual budget of €7 million, including definition, planning, and budget monitoring.

- Development of visual content for approximately 5,000 products per year.

- Research of creative concepts, proposal of art direction, production, and art buying for product launches and seasonal animations.

- Adherence to the budget and timeline associated with each launch and animation.

- Development of visual and video packs for the following scopes: e-commerce (packshots, makeup results, tutorials, textures), still lifes, behind-the-scenes, social media, editorials, and advertisements.

- Post-production management.

- Monitoring of content adaptations and usage across all media: packaging, point of sale, social media, website, retailers.

- Development of visual content for 3k products annually.