Freelancer profile translated to English.
Back to original languageAbout Hélène
Welcome!
My name is Hélène, with a background in communication and marketing specializing in the **food & beverage universe**, I wear several hats: PR, event management, project management, social media management, influence and UGC campaigns...
MY GOAL?
To understand your needs to bring you concrete results ⭐️
MY SERVICES?
✺Community Management
- Conception and planning of the editorial calendar
- Content strategy and creation (posts, stories, reels, and writing of publications)
- Daily community engagement (DM and comment moderation, SEO optimization, engagement routines)
- Monthly performance analysis for optimized content
✺Digital Marketing Audit & Strategy
- Audit of your digital presence
- Implementation of your social media strategy
- Optimization of your social media strategy
- Competitive intelligence and market analysis
- Strategic recommendations for an optimized presence: platforms, content pillars, SEO strategy, and statistics.
✺UGC Content Creation
This type of content is more engaging because it is very authentic, making it more attractive to consumers.
- Concept research
- Script creation
- Filming and editing
✺Influence and UGC Campaign Management
- Strategy development based on objectives
- Identification of relevant content creators
- Briefing, scheduling, contract management, and negotiations
- Coordination and quality control of assets and consistency
- Performance review and analysis.
WHO AM I?
💬 Works in French/English
👩🏻💻+ 6 years of experience in digital marketing in the food sector
⚡️ Experience in agencies, startups, and large companies
📍 Available in person and remotely, I invite you to discover my portfolio below.
Looking forward to discussing with you and bringing your projects to life!
See you soon 🌞
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), La Rochelle (up to 50km), Bordeaux (up to 50km)
Experience
- Jaune Soleil StudioSocial Media ManagerSOCIAL NETWORKSFebruary 2025 - Today (1 year and 6 months)Paris, FranceI founded JAUNE SOLEIL STUDIO based on a simple observation: many restaurateurs still underestimate the importance of their social media presence to enhance the customer experience.What I offer:> Digital Strategy: audit, launch, development of a global strategy, creation of online brand identity> Management of your social media> Creation of your content: photos, reels, TikTok, UGC content> Management of influence and UGC campaignsWith JAUNE SOLEIL STUDIO, I am committed to developing your online presence, extending the unique experience you offer in your establishment. This will not only attract new customers but also strengthen the loyalty of those who already know you.Learn more: https://jaunesoleilstudio.com/
- Hopscotch GroupeContent and Influence Project ManagerAGRICULTUREJuly 2021 - September 2023 (2 years and 2 months)Montréal, CanadaDevelopment and deployment of 360° digital communication and marketing campaigns- Overall project management: scheduling, budget, operations, results analysis- Development of monthly content calendars and community management- Strategy and management of influencer collaborationsCLIENTS: Vins d’Alsace/ Vins de Provence/ Vins du Portugal/ Olives Européenne d’Espagne (influencer trips) / Taste France / Agriform
- Michelin Travel PartnerCommunity ManagerRESTAURANTS AND FOOD SERVICEJuly 2019 - October 2019 (3 months)Paris, France- Assisting in the creation of a monthly posting schedule based on activities and gastronomic news for the Facebook France, Facebook International, and Instagram International (@michelinguide) pages- Creating and scheduling posts on the Facebook France, Facebook International, and International Instagram pages- Responding to comments and private messages on the French and International pages (in English and French)- Creating Social Media reports- Assisting in coordinating with local offices in managing their social media pages and facilitating content exchange between countries- Supporting the creation of a KIT for local community managers
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Education
- MBA Strategic Communication and MarketingEFAP2018MBA- communication et marketing stratégique international - Formation dispensé uniquement en anglais dans les domaines du marketing et de la communication stratégique (Communication 360°, Marketing stratégique, Marketing digital, Marketing international, Expérience client, Retailling et distribution point de vente, Start-up et business plan, Management, Branding..) - Mises en situation pratiques : DigitalBattle/ Marketing week + Études de cas réelles : @volvo, @culturepub