Freelancer profile translated to English.

Description

I design simple, consistent, and effective visual identities for artisans and entrepreneurs who know their craft but don't know how to make it visible.

I also assist in strategic thinking and the implementation of your communication and marketing through various digital channels (website and social media).

My approach is primarily strategic and hands-on. For 7 years, I supported business openings and worked closely with art directors and creatives. This experience taught me one thing: a successful identity is not a matter of effect, but of appropriateness.

This offer is for those who want:

A clear and professional image
An identity aligned with their actual offering
A solid foundation, usable everywhere, without unnecessary overdesign

What the offer includes:

A strategic interview to understand your business, your values, and your positioning
A clear and explained creative direction
A main logo and its essential variations
A coherent color palette and typography
A mini user guide to be autonomous

I am particularly demanding about the consistency between what you offer and what your image conveys.

I do not make unrealistic promises and I work within clear boundaries.

I get involved as a partner, not an agency.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Annecy (up to 30km)

Ma femme préfère le bleu
Marketing Manager / Project Manager
ARTS AND CRAFTS
January 2018 - January 2025 (7 years)
Annecy, France
Visual Communication Workshop
Company integrated as part of a master's degree in digital project management, followed by a permanent contract.
Strategic digital communication reflection and implementation
Community management
Social media management
Webmarketing
Website redesign and integration
Project management, customer relations, and after-sales service
Quotes and invoicing
Webmarketing strategy Community management Web project management Customer relations Project management
Groupe Althays
Communication / Marketing Officer
DIGITAL AND IT
January 2015 - January 2018 (3 years)
Annecy, France
IT Management Solutions Integrator
Commercial prospecting
Creation of sales brochures
Webinar organization
Standardization and creation of communication materials
Newsletters
Email campaigns
Web content integration and management
SEO
Traffic analysis
SEO Email marketing Print graphic design Newsletters
La Société Secrète
Marketing and Communication Assistant
DIGITAL AND IT
September 2013 - September 2014 (1 year)
Annecy, France
Communication Agency
Work-study position for a bachelor's degree in marketing communication.
Event project management
Newsletters
Web design
Creation of communication materials
Website audits and reports
Competitor analysis
Web content integration
Community management
event project management