Freelancer profile translated to English.
Back to original languageAbout Hélène
Hélène, forty-something, has been in the web industry since 2007 out of curiosity, and since 2010 for work. Writing: my passion. And what better way to make your passion your profession. Today, I offer you my skills to help you with your projects: editorial strategy and writing of SEO and GEO optimized content, of course. Rigor and good humor are my watchwords for working well.
English
Fluent
French
Native or bilingual
Can work on-site
Lille (up to 50km), Paris (up to 0km)
Experience
- BASH/Senior Web WriterE-COMMERCEOctober 2018 - Today (7 years and 10 months)Lille, FranceI support companies (VSEs, SMEs, and large corporations) in creating their editorial strategy and/or writing their high-value web content integrated into an Inbound Marketing strategy.The types of content I write: website redesign or creation texts, blog articles, SEO-optimized category texts, FAQs, product sheets, buying guides, newsletters...In 2021, I partnered with my developer husband to create a "web agency" specializing in SEO web writing (that's me!!) and website design (that's him!): BASH/. By combining our skills, we can meet your needs in web writing, technical aspects, or both at the same time!
- Univers RunningEditorial and Product Catalog ManagerE-COMMERCESeptember 2014 - September 2017 (3 years)Lambersart, FranceStrategy and Management- Definition of the Web content strategy: writing prioritization, natural referencing optimization, equipment pedagogy, and work on the brand image of Univers Running- Implementation of content production and monitoring tools: progress indicators, brainstorming sessions, and editorial roadmap- Agile project management for website redesign: identification of client needs to enrich the roadmap, organizational management (planning, resources, writing user guides), feature testing...- Supervision and training of a team of 3 web writersOperational- Writing Web content: articles, advice guides, and product sheets- Improvement of the customer experience on the site (wording, filters, size guides...)- E-Merchandising: product push optimization, valorization of Univers Running products...- Technical referent for the back office for the creation and management of product sheets and collaboration with Business teams (Purchasing, customer service, logistics) and Web DesignBack office / ERP used: Prestashop, Store Commander, Octave, Wordpress
- AutoEntrepreneurWeb WriterE-COMMERCEMay 2014 - December 2015 (1 year and 7 months)Lille, France- Occasional web writing tasks (product sheets, briefs, blog articles, SEO...)Clients: Grazia for Elleadore.com, Nocibé...- Speaker for the "Écrire Multicanal" training course for the Lille-based agency Caillé Associés
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Education
- Master in Documentary Engineering, Publishing and Multimedia MediationUniversité Lille 32012- Rédaction : sémantique, community management, HTML, SEO - Gestion de projet web : planification, suivi, rendu - Création de sites Internet : création d'un site "basique" en utilisant PHP et mySQL, création d'un site sur Wordpress
- Master in International Marketing, Communication and CultureInstitut d'Administration des Entreprises de Lille2011- Marketing : études de marché, comportement du consommateur - Droit : droit international, CNIL - Communication : plan de communication, moyens de communication - Culture : géopolitique, langues vivantes (anglais et allemand), - Gestion de projet