Freelancer profile translated to English.
Back to original languageAbout Hélène
Beauty editor & journalist 2.0. Expert in digital marketing and Web communication. Specialty: beauty and cosmetics (make-up, skincare, haircare). Certified in responsible communication (responsible messaging design, eco-social design of materials).
- SEO-optimized content writing (landing pages, blog articles, product sheets).
- High value-added content creation (white papers, ebooks).
- Natural referencing support (SEO audit, onsite and offsite improvement suggestions).
- Digital marketing strategy consulting.
- Editorial strategy (consulting and editorial planning).
- Branding (creation of editorial charter).
- Copywriting (identity and conversion content).
- Storytelling (about pages, newsletters, etc.).
Do you represent a cosmetics brand (indie, digital native vertical brand, historic group)? Are you a retailer? Do you manage a beauty salon? Are you a specialized media outlet? Do you work for a Web agency? Are you a blogger? Contact me!
Ethics: adherence to ARPP cosmetic product recommendations.
Careful spelling: holder of a level 5 proofreader certification from the Centre d'Écriture et de Communication in Paris.
French
Native or bilingual
Italian
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Institut Sun Diamant (via agence)Optimized Web WritingHEALTH AND WELLNESSAugust 2021 - September 2021 (1 month)Writing of 9 optimized content pieces (minimum 2500 words each) for the service pages (body = scrubs and massages) of a beauty salon's website.
- MyrhaCopywriting & Web Writing & Editorial StrategyFASHION AND COSMETICSMarch 2021 - May 2021 (3 months)Branding support and creation of an editorial charter. Copywriting of 3 identity pages and 9 product sheets.
- Laboté (via agence)Optimized Beauty Blog Article WritingFASHION AND COSMETICSFebruary 2021 - June 2021 (4 months)Writing of 14 SEO-optimized blog articles and optimization of 2 pre-existing content pieces.
Reviews
Severine
Sephora Collection
Reviewed on 11/9/2023
Always a pleasure to work with Hélène!
Severine
Sephora Collection
Reviewed on 8/1/2023
Always a pleasure to work with Hélène!
Recommendations
FU
MA
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Education
- Master's Degree in International Research and Intelligence, Italian specialization - Mention Très BienUniversity of Burgundy2016Mémoire 1 (2015) : "Racconti dell'harem : la donna nel film a episodi LE STREGHE, tra schiavitù ed affrancamento", sous la direction de Michelle Nota (108 p.). Mémoire 2 (2016) : "Étude d'une modalité d'actualisation cinématographique d'un discours implicite : l'allégorie dans SALVO (Antonio Piazza et Fabio Grassadonia, 2013) et PALERME (Emma Dante, 2013)", sous la direction de Michelle Nota (285 p.).
- Bachelor's Degree in Foreign Languages, Literatures, and Civilizations, Italian specialization - Mention BienUniversity of Burgundy2014
Certifications
- Responsible Communication CertificationMedia Institute2024
- Proofreader Certification registered in the National Directory of Professional Certifications at Level 5Centre d'Écriture et de Communication2020