Freelancer profile translated to English.
Back to original languageAbout Hélène
Let's write together the strategy that will make your EMAILING & CRM take off 🖊️ I put my 8 years of expertise at your service to accompany you on the strategic or operational part, for a one-off mission or in the long term.
📧 EMAILING & CRM
• Definition of your segmentation plan
• Audit, recommendation and definition of your marketing and emailing strategy
• Audit of your CRM environment and proposal of recommendations
• Audit and Advice on the design of your CRM content
• Definition and creation of workflows
• Audit of your deliverability and recommendations
• Implementation of your emailing campaigns
• Creation of your communication plan
• Creation of dashboards and performance monitoring reports
• Customer satisfaction: definition, management and reporting of satisfaction surveys
💻 MY PREFERRED TOOLS
✔️ Selligent
✔️ Emarsys
✔️ Sendinblue
✔️ Customer.io
✔️ Mailchimp
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Carnet d'HistoireFounderCULTUREOctober 2018 - Today (7 years and 8 months)Carnet d'Histoire is a platform dedicated to history and heritage enthusiasts, combining digital content, cultural events, and collaborations with institutions. My project aims to promote historical sites, share fascinating anecdotes, and create an engaged community.📲 Social Media & Content Strategy• Launch and management of an Instagram account and a Facebook account with over 115,000 passionate followers.• Production of visual and written content promoting French heritage, with an immersive and educational approach.• Development of an engagement strategy: storytelling, daily interactions, and highlighting historical sites through anecdotes and detailed posts.📝 Creation and Management of the Carnet d’Histoire Blog🌍 www.carnet-dhistoire.fr | A reference media on History and Heritage• Writing and publishing specialized articles on castle visits, historical figures, and unusual facts.• Implementation of an SEO strategy for good Google ranking and increased organic traffic.• Diversification of content formats: articles, interviews, historical travel guides.• Collaboration with cultural venues to offer exclusive content and promote heritage.🍷 Creation and organization of cultural events: History and Heritage Aperitifs• Creation of a unique concept: friendly gatherings to bring together culture stakeholders.• Events organized to combine discovery, exchange, and conferences on various themes.• Invited speakers and experts to provide in-depth knowledge and facilitate discussions.• Development of a network of professionals, with strong interaction and growing enthusiasm for these events.• Management of communication and registrations, with effective promotion via social media and the blog.
- TravelskiHead of EMAILING, CRM & SOCIAL MEDIATRAVEL AND TOURISMSeptember 2014 - December 2021 (7 years and 4 months)💌 CRM & LOYALTY• Development and management of the multi-channel loyalty program, optimizing customer journeys to maximize retention and satisfaction.• Segmentation and enrichment of the customer database, with targeted actions to activate and re-engage dormant contacts (Notify).• Implementation of loyalty campaigns based on behavioral analysis and customer insights.• Performance analysis and reporting to optimize loyalty strategies and measure impact on conversion.✉️ EMAILING & MARKETING AUTOMATION• Development and execution of the emailing strategy, with an ROI-focused approach for acquisition and loyalty.• Optimization of deliverability and technical management of dispatches, with regular audits and adjustments to SMTP, DKIM, SPF, and DMARC parameters.• A/B Testing and personalization of campaigns to maximize engagement and conversion rates.• Monitoring and analysis of campaign performance (opens, clicks, conversions) to adjust strategies in real-time.📱 SOCIAL MEDIA & ENGAGEMENT• Management and animation of social media, in alignment with brand strategy and key commercial periods.• Development of engagement and creation of attractive content to unite the community and generate qualified traffic.• Implementation of sponsored campaigns and performance monitoring, in collaboration with advertising teams.• Competitive intelligence and trend analysis to adapt digital strategy and innovate continuously.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- M2 MarketingINSEEC Business School2013