Freelancer profile translated to English.

Description

Versatile and ambitious, I am an entrepreneur at heart with extensive experience at the intersection of marketing, business development, and company creation. My superpower? Mobilizing teams around innovative projects and leading them to success.

Speaking five languages, I embrace challenges with enthusiasm. I founded and developed an EdTech company in France (ModCo), launched a successful freelance marketing consulting business (TSB Consulting), and led European-wide marketing strategies at comScore.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent
Dutch
Conversational
Portuguese
Conversational

Workplace preferences

Remote only

Primarily works remotely

Canva
Marketing Strategist France
SOFTWARE PUBLISHING
September 2025 - Today (9 months)
Marketing Strategy for the Canva Enterprise BU
Event Strategy (own/paid)
Content Creation
Content Marketing Event Management Field Marketing Marketing Strategy Operational Marketing
Infflux
Marketing Director
SOFTWARE PUBLISHING
November 2024 - November 2025 (1 year)
Organization of an annual event (Content, Promotion, Logistics)
Launch of a quarterly newsletter (article writing, project management)
Webinar organization (content, promotion, logistics)
Content Marketing Operational Marketing Event Management Marketing Strategy B2B Marketing
TSB Consulting
Part-time Manager and Marketing Director
CONSULTING AND AUDITS
March 2018 - Today (8 years and 3 months)
Paris, France
I help my clients leverage marketing as a growth driver. I therefore intervene in both the strategy and execution of multi-channel marketing and communication, on operational budgets ranging from €5K to €70K.

Sector/Industry: Technology (Software, SaaS, Consulting), Education, EdTech, Media Agency, Professional Association, Publishing.

Examples of missions carried out:
- Strategic consulting: marketing plan, digital communication plan
- Content marketing: strategy & writing (articles, white papers, case studies, presentations, etc...)
- UX approach: definition and identification of personas and blocking points,
- Events: leveraging a trade show as a prospect generator,
- Implementation of co-marketing actions (with partners)
- Redesign of a WordPress website (ergonomics and content),
- Social media strategy and management,
- Brand creation.

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Signup to reveal

MBA Digital Marketing & Business
EFAP
2020
Thèse professionnelle sur la digitalisation de l'enseignement élémentaire en France
Business School
EM Normandie
2000
Spécialisation "Entrepreneur"

Helene A.

Part-time Marketing Director

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