Freelancer profile translated to English.
Back to original languageAbout Hélène
With 4 years of experience, I help companies optimize their digital communication by implementing personalized and automated email campaigns. I have had the privilege of working with companies in various sectors, ranging from industry to cosmetics to architecture.
Email marketing is a powerful lever for developing your brand and converting your prospects into loyal customers. It is essential that your campaigns are well-designed and strategically optimized to maximize your ROI!
French
Native or bilingual
English
Conversational
Can work on-site
Strasbourg (up to 50km)
Experience
- Rothelec StrasbourgMarketing Project ManagerENERGY AND UTILITIESOctober 2022 - October 2024 (2 years)Strasbourg, FranceEnd-to-end management of digital and print campaigns, from brief design to performance monitoring. Coordination of external providers and internal teams. Validation of quotes and invoices, monitoring of marketing budgets. Management and development of customer relationships. Benchmarking. Administration and updating of websites. Implementation, animation, and management of social networks. Creation and implementation of marketing automation scenarios. Management and optimization of CRM tools. Implementation and monitoring of GDPR best practices. Organization and coordination of external events.
- Dotter Developpement ColmarCommunity ManagerRETAIL (SMALL BUSINESS)October 2021 - August 2022 (10 months)Colmar, FranceImproving online visibility through optimized product sheets, developing backlinking strategies, managing social networks, organizing internal events, writing web articles for the blog, implementing the digital and multi-channel strategy.
- BYE cosmétique StrasbourgCommunication ManagerFASHION AND COSMETICSFebruary 2021 - April 2021 (2 months)Strasbourg, FranceImplementation of the communication strategyCreation and optimization of the brand's website content
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Education
- BTS CommunicationIESA2021
- BachelorIESA2022
Certifications
- Creating Effective Email CampaignsLinkedin learning2024
- Introduction to Marketing Analysis: Key Performance Indicators (KPIs)Linkedin learning2025