About Helena
French native
-
Growth mindset at the core and a thirst for experiences that resonate with positive impact, I am a dynamic professional who embodies a go-getter attitude. A passionate brand marketing expert, bringing over 8+ years of experience in the realms of international branding, advertising, marketing, consumer journey, and design over 50 major brand projects. My fervor for innovation is evident in my creative mindset and my capacity to disrupt and challenge the status quo.
Committed to elevate brand global experience, recognition and notoriety.
My main assets:
- Key role into the brand strategy, market positioning/ positioning strategy, customer's experience insights and a sharp analytical mind but yet vivid and creative.
- Building first class client relationship.
- Mastering project management process and profitability - ensuring the best process options, coordinating internal ressources and client external suppliers and stakeholders.
- Driving continuous improvement pipeline for process while ensuring alignment regarding client needs.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Bader CréationMANAGING DIRECTOR | BRANDING AGENCYMay 2023 - February 2024 (9 months)Lausanne, SwitzerlandDrove a significant profit margin surge of 35% across 30 client accounts, achieving an increase of 800K CHF in annual sales for 2022-23 compared to the previous fiscal year.
- Spearheaded business portfolio strategy and jointly steered global agency initiatives.
- Uncovered and capitalized on new business opportunities, enhancing agency service offerings.
- Contributed to brand marketing strategies, delivering tailored solutions to client needs.
- Oversaw team expansion, scaling from 3 to 7 professionals, while indirectly managing the creative unit. Directly supervised a junior project manager and a senior client manager, fostering leadership.
- Developed innovative methodologies and financial proposals to augment business value and strategize for future growth.
- Managed client relationships and led contract negotiations, ensuring optimal outcomes.
- Bader CréationCLIENT DIRECTOR | BRANDING AGENCYMay 2022 - April 2023 (11 months)Lausanne, SwitzerlandSpearheaded branding strategies for prestigious clients including Nespresso B2B campaigns, Swiss Caution rebranding , Schenk Group brand strategy, Armin Strom, Nestlé R&D, among others. Expertly managed 30+ client accounts and oversaw 20+ active projects, leading a dynamic team of 3-7 professionals.
- Diadeis, an SGSco companyGraphic Chain and Project ManagerCONSULTING AND AUDITSFebruary 2020 - May 2022 (2 years and 2 months)Lausanne, Switzerland• Lead project management for the Nespresso account, co-managingthe graphic chain lifecycle. Drove continuous improvement efforts, aligning processes with Nespresso's dynamic needs and maintaining operational excellence.• Optimized the graphic chain workflow, pioneering project initiatives in tandem with cross functional teams and international stakeholders.• Orchestrated the creation of a software, collaborating closely with technology teams and client headquarters for global SBU integration.
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Education
- Grade de Master Marketing Management InternationalEDC Paris - Ecole des Dirigeants et Créateurs d'entreprise2016
- Double Degree - Consumer Behaviour & Project ManagementBerkeley - University of California2016
Skill set
Categories
- Other