Freelancer profile translated to English.
Back to original languageAbout Helena
I help you create a digital marketing strategy that suits you and your budget. So before you invest in social media marketing and ad campaigns, you should have a strategy aligned with your goals. I am happy to help you figure out which channels (social media, email, etc.) are sensible for achieving your goals and how to manage channels, content, and budget. Within social media, I am an expert in Instagram, Facebook, and TikTok strategies and management.
Apart from that, it is important to know from the beginning which keywords will reach your target audience and how your website becomes relevant for search engines. Developing the keyword strategy is essential later for content marketing and ad campaigns.
Even outside the website, there are numerous opportunities to increase visibility in search engines. Whether backlink strategies or content marketing, to name just a few, I will support you in taking the right path.
If you have further questions or concerns, please contact me. In an initial free consultation, we can find out together which approach is right for you.
Do you need an explainer video as an animation in 2D? I would be happy to create one for you.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Helena SchardeyOnline Marketing ConsultingAugust 2023 - Today (2 years and 10 months)Kiel, GermanyThe initial approach of the consulting is first to define which company goals are to be achieved with the marketing measures. Based on this, the marketing strategy is developed. Of course, this process can be shortened if the marketing strategy has already been developed. Then it can be specifically determined where optimization potentials lie and how, for example, customer acquisition can be expanded. Through my many years of experience, including as a managing director, I offer a holistic view of the company as well as consulting and implementation broken down into individual marketing disciplines.- Development of the marketing strategy (based on company goals)- Social Media Marketing: Consulting, optimization, implementation- Social Media Management- Strategies for new customer acquisition- Content creator for social media- Copywriting / Advertising copywriting- Creation of websites, funnel building, email marketing- Search engine optimization - On-page and Off-page- Editing Reels for TikTok and Instagram
- Stadtwerke Kiel AGProject ManagementSeptember 2019 - Today (6 years and 9 months)Kiel, GermanyProject management in the areas of data management, financial accounting, customer service, complaint management, energy services & housing industry
- Gut MechowCommercial ManagementAugust 2014 - September 2019 (5 years and 1 month)23909 Ratzeburg, Germany- Estate management- Personnel management & recruitment- Marketing planning & execution: Website creation, TV production, print advertising- Contract management- Development of various business areas- Construction management for renovation / remodeling- Management of holiday apartments- Cost planning, cost optimization
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Education
- Master of BusinessAlliant International University-San Diego Campus2002Master of Business Administration - MBA, Wirtschaftswissenschaften
- Diploma in Business Administration, EconomicsKiel University of Applied Sciences2000Diplom Betriebswirtin, Wirtschaftswissenschaften