HRFreelancer profile translated to English.
Back to original languageAbout Helena
Freelance stylist specializing in editorials, campaigns, and visual fashion communication. My work combines styling, creative direction, and design, creating visual proposals with a unique identity. I have experience in editorials, seasonal campaigns, and brand projects, with a focus that merges aesthetics, trend analysis, and visual storytelling.
My goal is to bring a fresh and innovative perspective to creative projects, collaborating with photographers, brands, and multidisciplinary teams.
Spanish
Native or bilingual
English
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- INDITEX & othersStylist - FreelanceMarch 2025 - Today (1 year and 3 months). Development of styling for editorials, campaigns, and photoshoots . Creative direction of visual projects with a distinctive identity
- PULL&BEAROnline Visual EditorFebruary 2024 - June 2025 (1 year and 4 months)Fashion-focused editorial content creation for digital platforms (focused on online editorial shootings)
- PULL&BEARWomenswear Fashion BuyerMay 2023 - September 2023 (4 months). Collection selection and negotiation based on trend analysis• Collaboration with design teams to ensure product-market alignment
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Education
- Certificate in Digital Fashion Design (CAD)Goymar School of Design2023Certificate in Digital Fashion Design (CAD)
- Master's in Fashion Brand Development and ManagementESDESIGN Barcelona School of Design2024Master's in Fashion Brand Development and Management