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Helena Q.HQ

Helena Q.

Social Media Manager, Content Strategist & UGC Creator

€180/day
Pontevedra, ES
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Helena

I am a graphic designer, digital strategist, and UGC creator.

I help brands, SMEs, and startups build a digital identity and presence that meets their goals, with a coherent strategy and establishing communication that converts and generates community across social media, websites, and any other digital channel. But most importantly for me is to work 1:1 on projects I believe in, with clear communication and transparency from the start, and to implement a system that allows you to work without needing me, learning from me everything you need.

What I do most:
· Content strategy and social media management
· UGC content creation with a focus on conversion and consumer psychology
· Graphic design applied to offline & online environments

Real results:
· +30% in reach and engagement for Liiffe Experience (multiplatform digital content)
· Content structures aimed at featured publications and brand objectives
· Launch strategy for startups

About me
I feel my first contact with communication was through graphic design, although I was curious for more... And because of delving into the world of marketing and advertising, I discovered that I love working in the digital environment: from preliminary analysis, strategy, execution, and measurement.

Overall, social media is where I feel most comfortable, and for that reason, I entered the world of UGC, where I have already collaborated with over 20 brands, some recurring and well-known (TikTok Shop, Euskaltel, L'Oréal, Clinique...). What I do as a UGC creator helps me improve my systems, strategies, and the communication I execute for other brands.

I work remotely from Galicia. I am available for one-off projects or recurring collaborations. I communicate in Spanish, Galician, and English.
  • Spanish

    Native or bilingual

  • Galician

    Native or bilingual

  • English

    Fluent

Can work on-site
Pontevedra (up to 15km), Vigo (up to 10km)

Experience

  • Freelancer
    Social Media Manager • Content Strategist · UGC Creator
    PRESS AND MEDIA
    July 2025 - Today (1 year and 1 month)
    • Developed content strategies for Instagram, TikTok, LinkedIn, and Pinterest, adapting each proposal to brand objectives.
    • Planned, scripted, recorded, and edited video content using CapCut and Adobe Premiere.
    • Managed editorial calendars and organized workflows to maintain constant and efficient communication.
    • Collaborated with over 16 brands creating UGC content and content strategies, establishing recurring working relationships.
    • Analyzed metrics and results to optimize content performance and guide strategy.
  • Liiffe Experience SL
    Content Creator
    TRAVEL AND TOURISM
    November 2024 - June 2025 (7 months)
    • Designed and managed digital content for platforms like Instagram, TikTok, and LinkedIn, maintaining a consistency of 2 to 3 posts per week.
    • Achieved a 30% increase in reach and engagement through the implementation of an effective content structure that led to the virality of featured posts.
    • Wrote persuasive copy and edited reels, adapting content and current news into formats designed to maximize their impact on social media.
    • Participated in digital campaign strategy, performing detailed KPI analysis for continuous results optimization.
    • Collaborated in planning and coordinating influencer marketing campaigns, contributing to the expansion of brand visibility in the digital market.
    Content Marketing Social Media Marketing Digital Marketing Graphic Design Content Creation
  • O'Cruceiro Multiaventura
    Strategy & Web Management
    TRAVEL AND TOURISM
    April 2024 - October 2024 (6 months)
    • Redesigned the digital identity and website to improve user experience and reinforce brand image.
    • Managed online communication focused on customer acquisition and reservation management.
    • Advised on digital strategy to strengthen the company's positioning and improve its presence in the local environment.
    Readaptation of the strategy and new approaches proposed in June 2026, for the completion of my Master's Thesis in Digital Marketing (Grade: 9.5; Defense Grade: 9.7)

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Education

  • Master's Degree in Digital Marketing
    Universitat Oberta de Catalunya
    2026
    Marketing Digital
  • Master's Degree in Art Direction in Advertising
    University of Vigo
    2023
    Marketing y publicidad

Skill set

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