Freelancer profile translated to English.
Back to original languageAbout Helena
I am a graphic designer, digital strategist, and UGC creator.
I help brands build an authentic visual identity and communication that converts: on social media, web, and any other digital channel.
What I do:
·Content strategyandsocial media management
·UGC content creationwith a focus on conversion and consumer psychology
·Branding and visual identity
· Offline & online graphic design
Real results:
· +30% in reach and engagement for Liiffe Experience (multi-platform digital content)
· Content structures oriented towards featured publications and brand objectives
My differential: I combine training and experience in design, art direction, and digital marketing. I design strategic content systems that connect with the audience and generate results.
I work remotely from Galicia. Available for one-off projects or recurring collaborations. Spanish, Galician, and English.
Spanish
Native or bilingual
Galician
Native or bilingual
English
Fluent
Can work on-site
Pontevedra (up to 15km), Vigo (up to 10km)
Experience
- Liiffe Experience SLContent CreatorTRAVEL AND TOURISMNovember 2024 - June 2025 (7 months)
- Designed and managed digital content for platforms such as Instagram, TikTok, and LinkedIn, maintaining a frequency of 2 to 3 posts per week.
- Achieved a 30% increase in reach and engagement through the implementation of an effective content structure that led to the viralization of featured posts.
- Wrote persuasive copy and edited reels, adapting current content and news into formats designed to maximize impact on social media.
- Participated in the strategy of digital campaigns, performing a detailed analysis of KPIs for continuous results optimization.
- Collaborated in the planning and coordination of marketing campaigns with influencers, contributing to the expansion of brand visibility in the digital market.
- PontecercaMarketing AssistantPRESS AND MEDIANovember 2023 - December 2023 (1 month)
- Development and execution of content strategies for offline and online platforms, including the creation and distribution of newsletters.
- Collaboration in various marketing initiatives, contributing graphic design and copywriting skills to strengthen brand presence.
- O'Cruceiro MultiaventuraGraphic DesignerTRAVEL AND TOURISMApril 2024 - October 2024 (6 months)
- Design and development of innovative visual content for social media platforms and websites, enhancing the brand's digital presence.
- Specialization in digital retouching to ensure maximum visual quality in all marketing assets.
- Expert advice on web design and layout, optimizing user experience and brand consistency online.
- Active collaboration in the definition and implementation of visual communication strategies, strengthening brand positioning.
- Contribution to the brand's differentiation process within the competitive tourism sector, highlighting its values and unique proposition.
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Education
- Master's DegreeUniversitat Oberta de Catalunya2026Máster
- Master's Degree in Art Direction in AdvertisingUniversidad de Vigo2023Marketing y publicidad