About Helena
Spanish
Native or bilingual
Galician
Native or bilingual
English
Fluent
Experience
- FreelancerSocial Media Manager • Content Strategist · UGC CreatorPRESS AND MEDIAJuly 2025 - Today (1 year and 1 month)
- Developed content strategies for Instagram, TikTok, LinkedIn, and Pinterest, adapting each proposal to brand objectives.
- Planned, scripted, recorded, and edited video content using CapCut and Adobe Premiere.
- Managed editorial calendars and organized workflows to maintain constant and efficient communication.
- Collaborated with over 16 brands creating UGC content and content strategies, establishing recurring working relationships.
- Analyzed metrics and results to optimize content performance and guide strategy.
- Liiffe Experience SLContent CreatorTRAVEL AND TOURISMNovember 2024 - June 2025 (7 months)
- Designed and managed digital content for platforms like Instagram, TikTok, and LinkedIn, maintaining a consistency of 2 to 3 posts per week.
- Achieved a 30% increase in reach and engagement through the implementation of an effective content structure that led to the virality of featured posts.
- Wrote persuasive copy and edited reels, adapting content and current news into formats designed to maximize their impact on social media.
- Participated in digital campaign strategy, performing detailed KPI analysis for continuous results optimization.
- Collaborated in planning and coordinating influencer marketing campaigns, contributing to the expansion of brand visibility in the digital market.
- O'Cruceiro MultiaventuraStrategy & Web ManagementTRAVEL AND TOURISMApril 2024 - October 2024 (6 months)
- Redesigned the digital identity and website to improve user experience and reinforce brand image.
- Managed online communication focused on customer acquisition and reservation management.
- Advised on digital strategy to strengthen the company's positioning and improve its presence in the local environment.
Readaptation of the strategy and new approaches proposed in June 2026, for the completion of my Master's Thesis in Digital Marketing (Grade: 9.5; Defense Grade: 9.7)
Recommendations
Be the first to recommend Helena
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree in Digital MarketingUniversitat Oberta de Catalunya2026Marketing Digital
- Master's Degree in Art Direction in AdvertisingUniversity of Vigo2023Marketing y publicidad