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Héléna P.HP

Héléna P.

Social Media & Graphic Design Expert

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Héléna

Hello, I'm Héléna!
Freelance in social media management and graphic design, I currently support brands and entrepreneurs who want to boost their visibility with communication that is aesthetic, strategic, and coherent.

I help you build a strong identity and a unique digital universe by offering several services:

〰️ Social Media Support: complete audit, strategy definition, editorial line creation, content creation (visuals, videos, stories, reels), writing, scheduling, and detailed reporting.

〰️ Graphic Design & Visual Identity Creation: logo, graphic charter, templates, print materials (flyers, brochures, business cards, banners…) and professional presentations (slide decks, infographics, animations).

〰️ Digital Communication Consulting: recommendations on your online presence, visual positioning, and brand consistency.

Why work with me?
Curious, creative, and passionate about new trends, for me, successful communication is one that tells your story with style and, above all, authenticity. It's no longer just about communicating for the sake of it, but about implementing a strategy with concrete actions, while remaining true to yourself!

Do you want to give your brand a real face? Let's discuss it 👋
Available for full remote or hybrid Paris-Brittany freelance missions.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Genopole
    SOCIAL MEDIA MANAGER
    BIOTECH
    September 2021 - Today (4 years and 9 months)
    Évry, France
    • Community management on social media (LinkedIn, Facebook, X, Instagram & TikTok)
    • Support for an apprentice in community management
    • Implementation and monitoring of influencer strategies
    • Design, preparation, and monitoring of social media campaigns
    (+ sponsoring)
    • Creation of visual identities
    • KPI analysis and strategic recommendations
    • Selection of agencies via calls for tenders & competitive bidding
    • Creation of online / offline communication materials
    • Website monitoring & analysis with Google Analytics
    • Deployment of communication strategies
    • Organization and follow-up of events (trade shows, webinars, conferences...)
    Social Media Logo & Identity Event Management Graphic Design Social Media Strategist
  • Inventiv IT
    SOCIAL MEDIA & CONTENT MANAGER
    LOGISTICS AND SUPPLY CHAIN
    September 2020 - September 2021 (1 year)
    Levallois-Perret, France
    • Community management on social media
    (LinkedIn, Facebook, Twitter)
    • Presentation of daily reports (KPI & statistics analysis)
    • Weekly media trend monitoring
    • Editorial calendar management
    • Monthly social media publication schedule creation
    • Design & writing of internal & external newsletters (Mailchimp & Dynamics)
    • Creation of online / offline communication materials
    • SEO optimization & keyword strategies
    • Writing blog posts for the website
    SEO Web Writing Social Media Newsletter Creation Writing Graphic Design
  • Studio Paris
    FREELANCE SOCIAL MEDIA / COMMUNICATION
    AUTOMOBILE
    January 2025 - Today (1 year and 5 months)
    Paris, France
    • Social media support: content strategy, audit, writing, scheduling, creation of visuals, videos, graphic charter, benchmark, reporting with KPIs & recommendations, planning and editorial line design

    • Logo graphic design: visual identity, graphic charter, templates, infographics, mockups, baseline...

    • Slide deck graphic design: creation & redesign of presentations, animation & transitions, illustrated graphics, adaptation to all media, content prioritization & writing

    • Print material graphic design: flyers, brochures, business cards, banners, leaflets...

    2 current clients on long-term contracts
    Social Media Digital Communication Print and Web Graphic Design Digital Strategy Consulting Visual Identity Creation

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Education

  • Master's Degree in Digital Management & Social Media
    Sup de Pub
    2021
    Master 2
  • Professional Bachelor's Degree in Institutional and Corporate Communication
    University of Evry Val-d'Essonne
    2020
    Licence Professionnelle

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Skill set

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