About Héléna
French
Native or bilingual
English
Fluent
Experience
- GenopoleSOCIAL MEDIA MANAGERBIOTECHSeptember 2021 - Today (4 years and 9 months)Évry, France• Community management on social media (LinkedIn, Facebook, X, Instagram & TikTok)• Support for an apprentice in community management• Implementation and monitoring of influencer strategies• Design, preparation, and monitoring of social media campaigns(+ sponsoring)• Creation of visual identities• KPI analysis and strategic recommendations• Selection of agencies via calls for tenders & competitive bidding• Creation of online / offline communication materials• Website monitoring & analysis with Google Analytics• Deployment of communication strategies• Organization and follow-up of events (trade shows, webinars, conferences...)
- Inventiv ITSOCIAL MEDIA & CONTENT MANAGERLOGISTICS AND SUPPLY CHAINSeptember 2020 - September 2021 (1 year)Levallois-Perret, France• Community management on social media(LinkedIn, Facebook, Twitter)• Presentation of daily reports (KPI & statistics analysis)• Weekly media trend monitoring• Editorial calendar management• Monthly social media publication schedule creation• Design & writing of internal & external newsletters (Mailchimp & Dynamics)• Creation of online / offline communication materials• SEO optimization & keyword strategies• Writing blog posts for the website
- Studio ParisFREELANCE SOCIAL MEDIA / COMMUNICATIONAUTOMOBILEJanuary 2025 - Today (1 year and 5 months)Paris, France• Social media support: content strategy, audit, writing, scheduling, creation of visuals, videos, graphic charter, benchmark, reporting with KPIs & recommendations, planning and editorial line design• Logo graphic design: visual identity, graphic charter, templates, infographics, mockups, baseline...• Slide deck graphic design: creation & redesign of presentations, animation & transitions, illustrated graphics, adaptation to all media, content prioritization & writing• Print material graphic design: flyers, brochures, business cards, banners, leaflets...2 current clients on long-term contracts
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Education
- Master's Degree in Digital Management & Social MediaSup de Pub2021Master 2
- Professional Bachelor's Degree in Institutional and Corporate CommunicationUniversity of Evry Val-d'Essonne2020Licence Professionnelle
Certifications
- Meta Certified Digital Marketing AssociateMeta2022