Freelancer profile translated to English.
Back to original languageAbout Helena
Outsourced Marketing Director & Sparring Partner | I help founders structure their GTM and accelerate their growth | +€1M raised · +120% Revenue
You have a solid product, an established team — but your marketing isn't yet driving the growth you expect.
That's exactly where I come in.
As aFractional CMOandmarketing strategy consultantfor 10 years, I help early-stage startups and international companies turn theirmarketinginto a true revenue engine — with clarity, structure, and execution.
What you concretely get:
- A clear and operational Go-To-Market strategy
- Structured and measurable acquisition channels
- An investor positioning that convinces (fundraising narrative, pitch clarity)
- Real alignment between marketing, sales, and product
- Strategic vision without needing to hire a full-time CMO
What sets me apart:
I don't deliver slides. Ico-create with you**, integrate into your team, and stay until it works. My role is to be your **sparring partneras much as yourexecutor.
Some results:
- Revenue x2 in 3 years (€250K → €550K) · Centre Ahimsa
- €35K/month in e-commerce sales generated from scratch
- €1M raised · Rainforest Organization · Cannes · Presidents of France & Portugal
- Clients: Accor Mama Shelter, Toya VTC, FGD Holding, Travel Shaper...
Usual missions:marketing audit, GTM strategy, product launch, repositioning, fundraising support, Fractional CMO.
Have a project? Let's talk.
French
Native or bilingual
English
Fluent
Portuguese
Basic
Can work on-site
Paris (up to 50km)
Experience
- Helena Moser ConsultingFounder/Strategy ConsultantCONSULTING AND AUDITSMay 2016 - Today (10 years and 1 month)Paris, FranceSenior strategic advisor and fractional marketing operator for early-stage startups and international companies in growth, repositioning, or fundraising phases.
- Supporting founders on critical GTM decisions: market entry, pricing, competitive positioning
- Designing and restructuring Go-To-Market strategies to align acquisition and revenue goals
- Building fundraising narratives and clarifying pitch for scaling companies
Clients:Toya VTC, Accor Mama Shelter, FGD Holding...Key achievements:- Contributed to raising €1M+ for Rainforest Organization through a pan-European event strategy and investor narrative · Cannes Film Festival · **Presidents of France & Portugal · €1M raised**.
- Supported Toya VTC through incubation and a€300K fundraising roundfor a launch in French-speaking Africa — from GTM strategy to investor pitch.
- Assisted several SMEs in building theirbusiness and marketing foundations from scratch
- Travel Shaper - B2c Travel SaaSFractional CMOTRAVEL AND TOURISMSeptember 2023 - March 2025 (1 year and 6 months)Lisbonne, PortugalB2C Travel SaaS · SEPT 2023 – APRIL 2025
- Building thebrand from scratch**: visual identity, graphic charter, and complete marketing strategy for a new **B2C SaaSproduct
- Defining theGTM strategyand customer acquisition architecture
- Recruiting and structuring a marketing team of10+ people(growth, content, brand)
- Centre AhimsaFractional CMOHEALTH AND WELLNESSSeptember 2018 - October 2021 (3 years and 1 month)Verrières-le-Buisson, France
- Revenue growth from €250K to €550K (+120%) in 3 years
- Launching and developing Instagram, Facebook & newsletter from scratch
- Generating €35K/month in e-commerce sales through Shopify redesign and launch
- Managing a marketing team of 15+ people
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Education
- Master 2 - Marketing, CRM and Data Management StudiesINSEEC SUP DE PUB2016Ce MBA Spécialisé est centré sur les nouvelles approches marketing et les nouvelles possibilités offertes par la collecte massive de bases de données comportementales opérées en particulier au travers des médias sociaux. Le Datamining fait couler beaucoup d’encre depuis deux ans, le nombre d’acteurs de ce nouveau marché a été multiplié par 10 au cours des derniers mois et ce n’est sans doute pas fini. Les entreprises et agences spécialisées compilent et stockent des bases de données gigantesques au profit de leurs clients, qui doivent définir quelle est la meilleure manière de s’en servir afin de doper leurs ventes ou leur notoriété. Ce matériel mis à la disposition des annonceurs est devenu l’un des axes de développement de très nombreuses entreprises du secteur de la communication et des médias.
- Master's Degree - Digital Marketing and Social MediaINSEEC SUP DE PUB2015Cette formation en marketing digital aborde les thématiques de la relation client (e-CRM, community management…), de la distribution (e-commerce, e-retailing) et de la communication (e-réputation, buzz et marketing viral…). Elle permet également de sensibiliser les étudiants aux technologies digitales actuelles et futures et de mieux identifier et piloter les prestataires de services et leur mise en œuvre.