Freelancer profile translated to English.
Back to original languageAbout Helena
I am a freelance graphic designer specializing in branding, web design, and social media design.
I am particularly interested in collaborating with projects related to society, equality, health, well-being, education, culture, sustainability, and the environment. Although I am also open to initiatives in other sectors :)
I understand design as a tool to communicate with clarity, coherence, and sensitivity, adapting to the needs and values of each project.
I believe your design should always be as coherent as your cause. What do you think?
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Can work on-site
Barcelona (up to 50km)
Experience
- OH STRATEGYSENIOR ART DIRECTORPHARMACEUTICALS INDUSTRYJanuary 2021 - January 2025 (4 years)Barcelona, Spain• · Managed multiple projects from conceptualization to final delivery.• · Ensured a high level of quality so that everything produced under the client's name was impactful, creative, and professional.• · Developed creative visual concepts that responded to the agency's business objectives.• · Translated our clients' brand guidelines into effective visual solutions using graphic design, photography, video, and digital content.• · Managed and organized photographic material, ensuring all visual content was aligned with the brand.• · Designed logos, labels, and illustrations that reflected the company's essence.• · Created ePubs from scratch: from a Word or PDF, structured the content and formatted it to create a valid EPUB.• · Created Fixed-layout ePubs for tablets.• · Integrated relevant keywords into web and blog content to improve search engine positioning, without sacrificing readability or persuasiveness.• · Layout with Wordpress.• · Reinforced graphic material in Facebook Ads campaigns.
- COMMON SENSESENIOR ART DIRECTORPRESS AND MEDIAJanuary 2018 - January 2020 (2 years)Barcelona, Spain- Conceptualization, proposal, and execution of content (graphic and written) for various clients' social media.- Creation and evolution of corporate visual identity: logos, color palettes, typography.- Ensure quality and rigor in the delivery of final artwork.- Guarantee visual coherence and message in all pieces.- Effective communication with internal and external teams.- Generation of innovative ideas and impactful visual concepts.Clients: FLS Fundación Lucha Contra el Sida y Enfermedades Infecciosas, IVS IVÉRICA Your Best Break, Laboratorios Ysonut (Protéifine e Inovance), OCB (OCB USA), HTSI Facultad de Turismo y Dirección Hotelera Sant Ignasi, E-CG e-liquides.
- 180º DESIGN CONSULTING360º GRAPHIC DESIGNERTRAVEL AND TOURISMJanuary 2013 - January 2016 (3 years)Barcelona, Spain-Creation of store materials: textile design, stationery, web, advertising, for a new souvenir shop in the El Borne neighborhood of Barcelona- Social media maintenance- Customer service and advice- Visual Merchandising
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Education
- Master in AI for CreativesFounderz- Prompting Engineering - Generación de imágenes, audio y vídeo con IA - Implementación y postproducción de imagen y vídeo - IA Responsable y Regulación - Marca, comunicación y contenido para RRSS - Uso avanzado:ChatGPT, Copilot Web, Edge, DALL·E3, Midjourney, Freepik, Microsoft Designer, Leonardo, Adobe Firefly, Stable Diffusion, Runway, Gen-3, EvenLabs, Suno, Heygen.
- Integral Creativity CourseComplot School of Creatives2016- Curso para desarrollar y ejecutar campañas integradas con alto nivel creativo. - Enfocado para ser relevante para el público de cada marca. - Desarrollo de campañas publicitarias relevantes para diferentes objetivos. - Creación de una alta dosis estratégica. - Construyendo conceptos creativos poderosos que transmiten mensajes sólidos (el "qué"). - Creación y aplicación de ideas notorias a los diferentes medios (el "cómo"). - Creación de estrategias de viralización. - Observar / pensar / ejecutar, concepto de concepto breve / creativo / gran idea / idea, estrategia creativa, ideas, relevancia, notoriedad, metodología creativa, narración de historias, campañas / tomas, partes de una idea, tono, afirmación, técnicas creativas.