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Héléna H.HH

Héléna H.

Logo, visual identity, variations

€235/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Héléna

It is often said that design is about 'how it works.' For me, it's primarily about 'why we do it.'

For over 3 years, as the sole Product Designer on a portfolio of 5 products, my greatest satisfaction wasn't in delivering mockups, but in answering simple, crucial questions:

"How can we stop 80 people from wasting their time on an internal tool?"
-> By rethinking their workflow from A to Z, we achieved a 45% productivity gain.

"How can we penetrate a new market that seems inaccessible?"
-> Starting from a blank slate, we launched two products that are now generating value.

"How can we ensure a strategic bet is the right one before allocating significant development resources?"
-> By transforming it into a testable prototype within days, de-risking the investment.

My job, at its core, is to turn fog into clarity. It's about taking a business intuition, a frustrated customer feedback, or an abstract strategic objective, and materializing it into a simple, obvious, almost invisible experience for the user. It's about building bridges between the Product vision, user needs, and the technical reality of developers.

Today, I'm not just looking for a new position. I'm looking for a new playground. A place where product culture is strong, where we are obsessed with solving real problems, and where design is not seen as the final decorative step, but as the first step of strategy.

If you're looking for someone to 'make screens,' I'm probably not the right person. But if you're looking for a partner to take on your most complex challenges and transform them into elegant solutions, then I believe we should talk.

I would be delighted to tell you the story behind these few lines.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Tao Performance
    Logo and visual identity TAO performance
    ENERGY AND UTILITIES
    December 2022 - January 2023 (2 months)
    Rouen, France
    Creation of logo and visual identity for TAO Performance
    Logo:
    https://www.behance.net/gallery/164967337/TAO-performance
    Logo Design Visual Identity Art Direction business card
  • L'ilot poissons
    Logo and Visual Identity
    RESTAURANTS AND FOOD SERVICE
    October 2022 - November 2022 (1 month)
    Nantes, France
    Creation of the logo and identity for the itinerant restaurant L'ilot Poissons
    Logo:
    https://www.behance.net/gallery/164970129/Lilot-Poissons
    Art Direction Graphic Design Logo Design Visual Identity
  • Elements
    Logo and visual identity
    ARTS AND CRAFTS
    May 2022 - June 2022 (1 month)
    Couëron, France
    Logo and visual identity for Elements
    Logo:
    https://www.behance.net/gallery/164967853/Elements
    Logo Design Visual Identity Art Direction Graphic Design

Recommendations

FU
FJ
Former user and 1 other person have recommended Héléna

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Education

  • Master in Multimedia Art Direction
    Ecole Multimédia - Paris
    2016
  • Bachelor's Degree in Strategic Communication
    Sup'de Com - Nantes
    2012

Skill set

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