Freelancer profile translated to English.
Back to original languageAbout Héléna
Communications professional for nearly 10 years, I now meet your needs as an independent PR & Communication Manager in the French and Spanish markets.
Experience:
- Public Relations Manager for the 24 Hours of Le Mans and 24 Hours of Moto
- Head of the French PR department at Marco De Comunicación then Digital Account Manager, notably for its client Canva
- Communications Officer for the Chamber of Commerce of New Caledonia, its airports, and its ferry terminal
- Social Media & Influence Marketing Manager for Smartbrand and Marco Agency
Skills:
✔️ Communication Strategy
✔️ Press Relations
✔️ Social Media Management
✔️ Influence Marketing
Four areas that I am passionate about!
My goal:
To meet the needs of various international clients as part of their development strategy in new French-speaking and Spanish-speaking markets.
👉🏼 Contact me to discuss your communication projects!
Spanish
Fluent
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- IndépendanteCommunication & PR Manager | Influencer Marketing & Social Media Manager | CopywriterCONSULTING AND AUDITSMay 2020 - Today (6 years and 1 month)Barcelone, Spain- 360° communication strategy for international clients- Social media management, influencer relations management in French and Spanish markets.- Press relations management in the French market.- Content creation: SEO writing- Content translation ES/EN>FR- Digital communication trainerAccounts: Canva, Puma, Grupo Planeta, Jané, Exeltis Santé, MundoPsicologos.com, World Avocado Organization, Union for the Mediterranean (UFM)
- Marco de ComunicacionPR & Digital Communication Account ManagerCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)Barcelone, Catalogne, Espagne**Digital Communication Account Manager [September 2021-April 2023]- Management of digital strategy for various international brands in the French market- Launch of Influence Marketing campaigns, notably for the design platform Canva and for Puma- Social Media Management: creation of digital content and community development- Implementation of Paid campaigns- Budget management and report elaboration- Strategic monitoring and benchmarking**Management of the French Press Relations team [April 2021-September 2021]- Press relations for various international organizations, particularly in the institutional, digital, and lifestyle sectors. Strategy and operations- Influence Marketing: management of influencer relationships- Project management- Response to tenders- Email campaign management- Translation ES>FR and EN>FR- Management of a team of 6 people
- SmartbrandSocial Media & Influence Marketing ManagerCONSULTING AND AUDITSNovember 2019 - Today (6 years and 7 months)Barcelone, Espagne- Digital communication strategy in the Spanish and French markets: strategic monitoring, benchmarking, proposals for digital communication approaches, content management.- Social media management: management of Facebook and Instagram pages for various clients in five countries. Social Ads and analytics.- Influence Marketing: management of relationships with influencers and bloggers: targeting strategy, negotiation, analysis of returns/conversions.- Organization of networking events for influencers in Barcelona and Paris.- Email campaign management.- Client relations with brands.
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Education
- Master in Communication Strategy and Management / HonorsIAE de Poitiers2014
- Bachelor's degree in Information and Communication, Multimedia Option / HonorsUniversité Blaise Pascal (Clermont-II) - Clermont-Ferrand2012