About Héléna
English
Conversational
French
Native or bilingual
Experience
- NeocaminoWebmarketing ConsultantCONSULTING AND AUDITSAugust 2018 - April 2019 (8 months)Lyon, FranceNeocamino is the useful solution for the communication of VSEs and SMEs.Traffic Management:- Setting up and optimizing advertising campaigns for clients and Neocamino (Facebook & Instagram Ads, LinkedIn Ads, Google Ads & Display)- Creating client reports- Internal training on digital advertising and tools (Google Analytics, Google Ads, Business Management, LinkedIn Ads)- Implementing internal processes for setting up and managing campaigns- Creating commercial offers and sales processes for digital campaignsWebmarketing Support:- Defining a strategic action plan with clients- Supporting clients in implementing recommendations and using the Neocamino solution
- VIADIGISDigital Marketing ManagerCONSULTING AND AUDITSSeptember 2016 - July 2018 (1 year and 10 months)Lyon, FranceViadigis, a digital strategy agency, supports its clients across all their brands up to digital activation.A leader in ski resorts, it is also present in the food and service sectors.As a project manager within the agency, I support clients in defining their needs, designing strategic recommendations, validating commercial offers, and managing projects from start to finish up to their operational implementation.With a strong interest in data analysis and the resulting levers of action, I am in charge of the agency's Traffic Management for managing media budgets as well as coordinating the specific resources for each project (developers, creatives, strategic planners, etc.).The scope of my work within the company allows me to have a very good understanding of the client's environment and to best meet their ambitions.
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Education
- Master Marketing and Communication - Digital MarketingISEG2017
Certifications
- Google Analytics - Individual QualificationGoogle
- Google AdWords: AdWords Basics and AdWords Search Network AdvertisingGoogle Ads