Freelancer profile translated to English.
Back to original languageAbout Helena
Expert in paid and earned media strategy, I design integrated digital campaigns that maximize brand visibility, engagement, and performance.
With 5 years of experience in prestigious groups such as LVMH, Richemont, WPP, and Estée Lauder, I have managed projects where every euro invested generates concrete results. As a paid media specialist (branding & conversion), I optimize every budget for optimal return on investment, while ensuring perfect synergy with earned campaigns.
I also manage organic accounts, ensuring total consistency in content strategy.
If you are looking for a strategic and high-performing approach to boost your digital projects, I am here to support you!
French
Native or bilingual
English
Native or bilingual
German
Basic
Lingala
Fluent
Remote only
Primarily works remotely
Experience
- Estée Lauder CompaniesHEAD OF PAID & OWNED MEDIA FRANCEFASHION AND COSMETICSJuly 2024 - Today (1 year and 11 months)Paris, FranceMedia Strategy and Design
- Collect marketing insights (positioning, values, trends) to develop tailor-made media plans
- Analyze consumer data with the marketing team to define profiles, behaviors, and expectations
- Develop full-funnel media plans to align marketing/branding and commercial objectives
- Optimize campaigns through relevant content strategy and financial arbitration according to objectives
- Identify new partners to maximize ROI
- Write and present the media plan for decision-maker approval
Advertising Strategy Implementation- Coordinate and manage the agency for the launch of advertising campaigns
- Provide necessary resources and manage adherence to deadlines and budget
- Develop and adjust steering tools to ensure campaign effectiveness
Analysis and Optimization- Monitor campaign performance, measure objectives, and adjust actions in real-time
- Develop detailed reports and budget monitoring to maximize investment effectiveness
Owned Media Management- Create the editorial calendar and manage content for social platforms
- Community management and online community engagement
- Analyze and monitor trends through social listening
Monitoring and Documentation- Track media trends and strategic documentation to anticipate communication opportunities
- ESSENCEMEDIACOM (RICHEMONT)LUXURY ACCOUNT MANAGERPRESS AND MEDIAOctober 2022 - July 2024 (1 year and 9 months)Levallois-Perret, France
- Collaborate on defining on and offline luxury media strategies and plans based on the client brief (global strategy and investment strategy across various media)
- Build and justify media recommendations for Watchmaking & Jewelry Houses based on the marketing & media brief
- Coordinate and oversee relationships with media experts and media agencies
- Ensure the quality of deliverables and coordinate services with clients (satisfaction surveys)
- ESSENCEMEDIACOMACCOUNT EXECUTIVEPRESS AND MEDIAJanuary 2021 - October 2022 (1 year and 9 months)Levallois-Perret, France
- Participate in the deployment and ensure the implementation of media campaigns based on client marketing briefs (TV, Print, Radio, OOH, Search, Social Media, Influence...)
- Manage budgets and offline and online media plans. Ensure campaign monitoring and performance.
- Conduct competitive intelligence for clients
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Education
- Master's Degree Program - Graduate with a Master's Degree (Bac+5)Kedge Business School2019Programme Grande Ecole - Diplômée Bac+5
- Preparatory Class ECS - Bac +2Lycée Malherbe |2015Classe Préparatoire ECS - Bac +2