Freelancer profile translated to English.
Back to original languageAbout Deborah
⭐️ Freelance Consultant : specializing in Marketing (dev, ops & trade), E-commerce, and Retail
⭐️ Expertise : brand strategy, roadmap definition, market research, product launch, go-to-market strategy,
360 online & offline activations, commercial negotiations, distribution, performance monitoring
⭐️ Sectors : Beauty, Luxury, Wellness, Gastronomy, Tableware, Events, Fashion, Sports
With 8 years of experience in the Luxury Perfume and Cosmetics sector as a Product Manager (product development) and Project Manager (operational marketing) at L'OREAL, CHANEL, ESTEE LAUDER COMPANIES, CLARINS, DIOR, and INTERPARFUMS, I can support you in creating your cosmetics brand through all stages of a product launch plan up to the activation of the 360° launch plan and its distribution strategy.
🚀 I can assist you with missions such as:
- Product concept definition
- Marketing plan construction
- Launch strategy construction
- 360° launch plan development
- Product development management and monitoring
- Skincare formula development monitoring with laboratories
- Competitive intelligence & market analysis
- Feasibility study
- Commercial deployment
- Distribution management and negotiation monitoring with retailers
- Trade Marketing activation execution
- Sales forecast analysis
- Budget management and monitoring
- Team management
🤝 Feel free to contact me if you wish to discuss your project, I will be happy to respond.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- DumboOperational Project Manager Food & RetailRESTAURANTS AND FOOD SERVICESeptember 2025 - December 2025 (3 months)Paris, France
- Product Development : supplier sourcing, product testing, commercial negotiations, production outsourcing, leading to a 25% reduction in cost of goods (buns) and 15% (pickles)
- AI Automation of HR Workflow : design of an end-to-end employee onboarding, reducing staff costs by 50%
- L'OréalGlobal E-business Manager – Armani BeautyLUXURY GOODSMarch 2023 - December 2025 (2 years and 9 months)Levallois-Perret, France
- Brand Strategy & Customer Experience Development on Sephora, Amazon, and Notino marketplaces - Armani Online Business: €400M - 70% in E-retail
- Management of Armani Beauty Launch on Amazon US : asset creation, go-to-market, performance monitoring - #1 perfume brand on Amazon at launch – $1.7M sell-out, +40% vs plan
- Supervision of a team of 4 project managers & collaboration with 5 internal teams to deliver launch assets
- Roadmap Presentation to Top Management, deployed at L’Oréal Worldwide Meetings (400+ participants)
- L'OréalGlobal Offline Business Development Manager – L’Oréal ProfessionnelFASHION AND COSMETICSJune 2022 - March 2023 (9 months)Levallois-Perret, France
- Management of brand opening in B2C at Sephora : #1 growth hair category for the brand
- Monitoring of an AI innovation project with Publicis to rethink the hair salon experience
- Development of B2B & B2C distribution guidelines and ensuring optimal omnichannel execution
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Education
- MASTER GRANDE ECOLE in Luxury Management and MarketingNEOMA BUSINESS SCHOOL (ex REIMS MANAGEMENT SCHOOL)2017Diplôme Bac+5 Master Grande Ecole en Management et Marketing de Luxe, en Ecole de Commerce.