Freelancer profile translated to English.

Description

Need to boost your growth in French or international markets? Bilingual French-English digital marketing specialist, I help brands optimize their overall performance. From SEO/SEM strategy to the complete management of your Shopify store, my approach is centered on conversion and organic growth.

Specifically, I handle your acquisition projects through paid campaigns (Meta Ads, Google Ads), automation of your Email/SMS funnels, and management of your influencer campaigns. My added value lies in my ability to transform your data into strategic decisions through rigorous reporting on Google Data Studio and Semrush. Whether it's overseeing high-volume content production or optimizing your customer journey (UX/UI), I put my multichannel expertise at your service to generate qualified leads and strengthen your regional and international brand awareness.

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

London Lash Pro
Marketing Executive
FASHION AND COSMETICS
January 2023 - August 2025 (2 years and 7 months)
Manchester, UK
360° Expertise in Growth & Performance Marketing

Management of digital strategy with an ROI and acquisition-oriented approach:

Conversion (UX/CRO): Optimization of the purchasing journey, generating +20% in online sales.

Acquisition (SEO/Ads): Comprehensive SEO strategy (+70% traffic) and Paid campaigns (+15% visibility).

Loyalty (CRM): Automation of Email & SMS campaigns, increasing retention by 25%.

Influence & Social Media: Management of partnerships and content in FR/BE markets, generating +25% engagement and 30% subscriber growth per quarter.

Awareness: Creation of local content and PR to strengthen the brand's regional presence.
SEO stratégie social media Growth Strategy Réseaux sociaux Marketing
Clair de Lune
Digital Marketing Executive & E-commerce
August 2022 - December 2022 (4 months)
Manchester, UK
I managed Social Media Management strategies on Facebook, Instagram, Twitter, and TikTok, generating a 12% increase in community engagement. In parallel, I deployed natural referencing SEO strategies that increased web traffic by 25%. Finally, I optimized Email Marketing through high-performing campaigns achieving a click-through rate of +20%, thereby strengthening conversion and customer retention.
stratégie social media SEO Réseaux sociaux Marketing d'influence Marketing Analytics
Cleartwo
Head of Social Media
SOCIAL NETWORKS
January 2021 - January 2022 (1 year)
Manchester, UK
I managed Social Media Growth strategies on Facebook, Instagram, Twitter, and TikTok, generating over 100 leads per month for various brands and a 12% increase in engagement. As head of Team Management & Production, I oversaw the creation of 50+ monthly blog articles while deploying SEO strategies that increased web traffic by 25%. On the conversion side, I orchestrated Email Marketing & Reporting, achieving a click-through rate of +20% through rigorous data-driven analyses shared with stakeholders.
stratégie social media Réseaux sociaux SEO Marketing d'influence Facebook Ads

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Level 4 Digital Marketing Qualification
Mercia College
2022
Level 4 Digital Marketing Qualification
Bachelor's Degree in Information & Communication
Université Paris 8
2021
Niveau Licence Information & Communication

Check out Hela's education

Hela F.

Marketing Specialist - SEO - Email - Social Media

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