Heinz Lustig

Organic optimization of local web presences of SAP LATAM and SAP Brazil Metadata optimization Local SEO optimization Researching content gaps and suggesting new content to close these gaps Tools: Google Webmaster Tools, Screaming Frog, Conductor Searchlight, DeepCrawl, Teamwork

I started working with us on July 1, 2022, and my contract ended on June 30, 2023. He supported Celina Räder for a year with various SEO projects and tasks. The work began with a technical SEO audit. This review included SEO issues, recommendations for solving the problems, forecasts and project sizes for many of the recommendations, priorities, responsibilities, and Jira tickets for development. Additionally, we conducted a content gap analysis to identify which topics we should build to gain authority and visibility in certain areas. The results of this analysis were incorporated into the content team's editorial calendar to update existing content and create new content. Based on the content gap analysis, certain keywords were also tracked - using Ahrefs. Another aspect was reviewing the website's main navigation. It turned out that the main navigation was not consistent across different areas of the website. From an SEO perspective, a proposal was made to improve the main navigation. This led to discussions about the appearance and naming of the different menu items. The outcome of these discussions was documented in a presentation and captured in a working power session. An important part of the project was also link building. Heinz used the Rankranger tool to monitor link building. Various SEO reports were created, including a weekly report that was automatically generated and delivered by Heinz Lustig. This report includes an overview of SEO, onsite SEO, and offsite SEO tables. Overall, Heinz Lustig was a valuable employee for a year, assisting with various SEO projects and tasks to improve McMakler's visibility and authority.

Product Analyst for SEO Definition of KPIs for SEO Definition of tools and specifications for the Data Integration Team for SEO and ASO Quality assurance of data quality Monthly monitoring of KPIs for various internal projects / initiatives Data interpretation of monitored KPIs, providing insights and actionable actions for the global and regional teams (SEO and ASO) Forecasting the SEO value and impact of a specific project (SEO and ASO) Tools: Adobe Analytics, Google Webmaster Tools, Screaming Frog, Searchmetrics, Exasol, Mobileaction, AppsFlyer, Excel and Powerpoint