Freelancer profile translated to English.

Description

Short Description (EN)

I help Shopify brands generate more revenue from their existing traffic by building a clean, conversion-focused Klaviyo email system that actually sells.

Instead of “pretty newsletters,” I deliver a measurable lifecycle setup:

segmentation (VIP/engaged/intent), forms (popup + embedded), and core revenue flows like Welcome, Checkout/Cart/Browse Abandonment, and Post-Purchase (new vs repeat) — including QA/testing and a clear handoff (Loom/SOP).

I work with an 80/20 mindset: get the highest-leverage automations live first, then optimize (copy, offer logic, A/B testing, reporting). I’m a great fit for premium brands and lean teams who want a professional setup without unnecessary complexity.

Languages: German & English

Tools: Klaviyo, Shopify

👉 Send me your store URL and I’ll record a 6-minute Loom audit with your top 3 revenue wins (free).

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Handpanladen (Kundenprojekt)
Klaviyo Lifecycle Marketing & Shopify Optimization (Freelance)
E-COMMERCE
October 2025 - Today (8 months)
Köln, Germany
Handpanladen — Klaviyo Lifecycle Marketing & Shopify Optimization (01/2026–Present)

For Handpanladen, I am building a conversion-focused Klaviyo system on a Shopify basis that recovers revenue from existing traffic and makes the brand scalable in the long term. This includes segmentation (e.g., Engaged, VIP, High-Intent), lead capture (popup/flyout + embedded forms), and the core flows: Welcome Flow (incl. unique coupons), Checkout/Cart/Browse Abandonment (with sensible trigger filters and value splits), and Post-Purchase (New vs. Repeat). My focus is on clean QA (tests, links, coupon logic), measurable structure (UTM logic/reporting mindset), and an implementation that can be delegated later – so the system runs without constant "handholding".
Klaviyo E-Mail Marketing Shopify Online Marketing Customer Relationship Management (CRM)
Freelance / Selbstständig
Holistic Online Marketing Manager (Freelancer)
DIGITAL AND IT
January 2019 - Today (7 years and 5 months)
Köln, Germany
Freelancer — Online Marketing Manager (2019–Present)

As a freelancer, I have worked with a variety of clients and agencies – with a focus on social media management, community management, and (performance-oriented) campaign execution. I was involved both strategically (positioning, content systems, campaign logic) and operationally (editorial planning, creatives, copy, publishing, reporting). Projects included brands/organizations such as VWR, Bundeswehr, Renault Retail Group, and Williams Racing. I bring structure to marketing processes to make teams faster: clear priorities, repeatable formats, clean handoffs, and measurable goals – without losing the human factor (community & trust).
Online Marketing Social Media Marketing Brand Strategy Marketing E-Mail Marketing
IKARUS Sports & Lifestyle GmbH
Founder & CEO
E-COMMERCE
January 2019 - December 2024 (5 years and 11 months)
Köln, Germany
IKARUS Sports & Lifestyle GmbH — Founder & CEO (2019–2024)

I built IKARUS as a D2C/yoga apparel brand and had overall responsibility – from product idea and design through production to sales and growth. This included managing the online shop, logistics/fulfillment processes, and planning and implementing marketing and sales measures along the entire customer journey. In this role, I didn't just "do marketing," but understood how all the gears of an e-commerce business interlock: product/market fit, positioning, shop experience, service, operations, and scalability. The result is a pragmatic view of conversion levers and systems that can be delegated later – instead of constant improvisation.
E-Commerce Shopify Klaviyo Online Marketing Brand Strategy