Freelancer profile translated to English.
Back to original languageAbout Heike
About me: Strategic foresight meets a genuine doer mentality
Hello! I'm Heike Kaldenhoven, and I'm passionate about not just optimizing business processes but making them future-proof through digitization. With over 25 years of experience at the crucial interfaces of sales, marketing, and IT, I bring a rare combination of deep corporate know-how and agile implementation strength.
After many successful years in management – including at Volkswagen AG and Europcar – I now support companies as a freelance business consultant and interim manager in their transformation projects. My focus is clearly on process management, CRM, digitization, and the sensible integration of AI.
What sets me apart and how I work:
- Bridge between worlds:
I speak the language of IT as well as sales. This helps me turn complex requirements into measurable, digital successes.
- Leadership with empathy & structure:
Whether it's an agile project team or large interdisciplinary projects – I engage teams, provide clear direction, and steer projects towards their goals.
- Certified excellence:
As a certified Six Sigma Green & Black Belt, I combine structured quality methods with modern approaches like AI agent management.
- Always up-to-date:
In addition to my consulting work, I share my knowledge as a guest lecturer for process management – theory and practice go hand in hand for me.
My offer for your project:
Are you looking for a sparring partner with an entrepreneurial spirit who plans strategically but, above all, does one thing: tackles and implements? Whether it's building data-driven sales funnels, implementing and operating CRM, or guiding your teams through digital change – I'm ready for the challenge.
I look forward to your project in the Bielefeld area, on-site, or remotely!
German
Native or bilingual
English
Fluent
Dutch
Basic
Can work on-site
Bielefeld (up to 50km), Dortmund (up to 50km), Hannover (up to 50km), Osnabrück (up to 50km), Münster (up to 50km)
Experience
- Kaldenhoven ConsultingBusiness Consultant Process Consulting, CRM and DigitizationCONSULTING AND AUDITSMarch 2026 - Today (5 months)Bielefeld, GermanyI bring 25 years of experience in optimizing and digitizing business processes and the associated transformation. As a high performer with an entrepreneurial spirit and strategic foresight, I combine implementation orientation with customer focus and the creation of sustainable added value. I take responsibility, provide clear impetus, and steer interdisciplinary teams purposefully. In cross-functional areas, often at the interface between sales, marketing, and IT, nationally and internationally, I act as a driver for innovation and measurable success.I advise companies (project-related or as an interim manager) with a focus on process management, CRM, digitization, and AI. Customer-oriented interactions are the area where I bring very detailed expertise from practice. As a Lean Six Sigma Green Belt and Black Belt, a trained moderator, and an experienced project manager, methodological competence is a matter of course.Solution-oriented thinking and initiative:Question the status quo, develop creative, functional solutions, and have the willingness to take responsibility.Strong communication skills:Clear and audience-oriented written and oral communication.Empathy:Ability to empathize with customer and employee needs and proactively offer suitable solutions. A team player who motivates and pushes the team.
- Volkswagen AGSenior Manager Funnel Management & AnalyticsAUTOMOBILEApril 2020 - December 2024 (4 years and 8 months)Wolfsburg, GermanyAgency Sales E-Mobility & Digital ProductsLeadership of an 8-person team in matrix organizationOmnichannel customer interactions in the sales funnelCRM and IT requirements managementBusiness Owner Analytics CasesBusiness Owner Digital Live Consulting
- Volkswagen Vertriebsbetreuungs GmbHHead of Digital Projects & TransformationApril 2019 - March 2020 (11 months)22 Norderstedt, GermanyVolkswagen Service Region NorthHead of Project HouseSalesperson Workplace: Change Management & TrainingDigital Transformation Service PartnerManagement of Special Projects
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Education
- Diplom Betriebswirt (FH) (University Degree in Business Administration)Westfälische Hochschule and HAN University of Applied Science2001Diplombetriebswirt (FH)