Freelancer profile translated to English.
Back to original languageAbout Heike
Ready for Take-off?
Your texts will take off – and stay in people's minds. I write texts that don't just sound good, but work. This way, you'll get more attention, better open rates, more inquiries.
My focus is on the tourism & travel industry – where desire is sold and every word has to be perfect to turn an interested party into a traveler.
Through my combination of tourism, marketing, and copywriting, I know how target groups really tick – and how to reach them without sounding interchangeable.
This is what you get when you work with me:
Website & landing page texts that make you want more
Email marketing and newsletters with real open and click rates
Texts that don't sound like a template
Content for marketing & campaigns
And otherwise?
Good texts work across industries. I'm also happy to work for other sectors – always with an eye on what really moves people.
German
Native or bilingual
Can work on-site
Hamburg (up to 50km)
Experience
- MSC CruisesNewsletterTRAVEL AND TOURISMMarch 2026 - Today (5 months)Beyond pure text optimization, significantly improved customer addressing, and a more meaningful newsletter structure, I also provide ideas for newsletter topics and for the visual/graphical implementation.
- HurtigrutenMailingTRAVEL AND TOURISMJanuary 2025 - March 2026 (1 year and 2 months)This was a self-mailer that went to a specific target group and specifically advertised a trip. For another target group, the text had to be adapted again and advertised another trip. Both trips were booked above average thanks to my text work.
- Mair DumontWriting Special ProjectsTRAVEL AND TOURISMNovember 2024 - April 2025 (5 months)For a special project, I described 6 destinations in Italy so appealingly that the accompanying travel guides had significantly higher sales.
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