About Heigo
I'm a Senior Product Manager a builder and the founder of 'Digikolleeg' an AI automation company helping businesses eliminate repetitive manual work through practical, safe AI agents. With 15 years across product strategy, agile delivery, and QA, I bridge the gap between business problems and technical solutions.
I build and deliver AI automations and other web development projects.
I'm open to senior product leadership roles where I can apply this cross-functional experience - particularly in companies building AI-driven or data-intensive products and/or smaller web and app development projects
I specialise in: AI automation · product-led growth · agile transformation · process optimisation · ISO/IEC 42001 AI governance · web & app development.
English
Native or bilingual
Estonian
Native or bilingual
Can work on-site
Revel (up to 50km)
Experience
- DigikolleegFounderDIGITAL AND ITJanuary 2026 - Today (7 months)Building AI automation solutions for Estonian SMBs — law firms, accounting companies, and wholesale distributors.
- SkySelect,Senior Product ManagerAVIATION AND AEROSPACENovember 2020 - February 2025 (4 years and 3 months)Tallinn, EstoniaLed product development for supplier experience and engagement in a B2B aviation marketplace connecting airlines, MROs, and vendors. Transformed platform engagement through automated inventory matching, strategic integrations, and agile methodology implementation, taking complete vertical responsibility for the supplier-side product strategy and execution.
- Built a data normalisation engine to solve the catalogue chaos problem. The system supported supplier-specific file uploads and emails, standardizing messy inventory feeds into a unified data model.
- Built "Open Actions" operations dashboard that reduced manual triage time by ~30% by giving internal and buyer teams real-time visibility into sourcing and order exceptions.
- Developed and led a supplier engagement strategy that onboarded 200+ suppliers to an automated inventory matching system, generating 20% of all platform quotes.
- Built an automated inventory matching and notification system that made ERP integrations viable - suppliers received targeted invitations for parts they actually had, which drove 4 ERP vendors (Quantum, Rotabull, AvSight, Ambry Hill) to build integrations with the SkySelect platform.
- Designed and built "Supplier Scorecard" that used performance data to create incentive loops. Better scores meant quicker quote invitations, which drove suppliers to improve integration quality and speed.
- Interviewed 30+ suppliers, airlines and MROs to shape the roadmap for critical operations tooling features.
- Moved team from fixed sprints to Kanban, cutting time-to-market for urgent features.
- Collaborated with the engineering team to translate complex aviation business rules into technical specifications.
- Managed conflicting priorities across 4+ departments (implementation, customer success, operations, sales) to align on roadmap decisions and company objectives.
- Designed and delivered agile workshops for 60+ employees across operations and commercial teams.
- Tele2Product ManagerTELECOMMUNICATIONSFebruary 2019 - November 2020 (1 year and 9 months)Tallinn, EstoniaLed digital transformation initiatives at Tele2, orchestrating migration to new CMS and eShop platforms while embedding agile methodologies across content, design, and development workflows. Drove eCommerce growth through data-driven optimisation, implementing analytics-based decision frameworks and user experience research that significantly enhanced conversion metrics.
- Launched consumer-facing eShop 2 months ahead of schedule during COVID-19 demand surge.
- Improved conversion rates by ~10% through A/B testing and UX improvements based on customer research.
- Ran user experience studies with customers to design eShop and CMS based on actual user behavior.
- Ran requirements workshops with marketing, design and compliance teams to unify conflicting stakeholder needs.
- Worked with legal to implement GDPR (cookie consent, data retention, customer deletion rights).
- Mentored product, development, design and marketing teams on Agile principles.
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Education
- ISO/IEC 42001 AIMS Lead ImplementerEttevõtluskeskus, PECB2025ISO/IEC 42001 AIMS Lead Implementer
- EntrepreneurshipMainor Business School2025Entrepreneurship