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Heghine ManoukianHM

Heghine Manoukian

Digital Marketing Specialist & Community Manager

€390/day
Paris, FR
3-7 years
Community management
Meta Ads
Content creation
Digital communication
artificial intelligence

Average response time: 1 hour

Freelancer profile translated to English.
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About Heghine

With a Master's degree in International Business, I have over 8 years of experience in communication and marketing, where I transform ideas into concrete projects and projects into memorable experiences. Passionate about digital strategy, content creation, and multi-channel campaign design, I am proficient in managing projects that combine creativity, efficiency, and attention to detail. Curious, proactive, and driven by innovation, I am currently seeking a stimulating environment where I can imagine, build, and develop high-impact concepts.
Telecommunications
Education Companies
Fashion and Cosmetics
Catering

  • French

    Fluent

  • English

    Fluent

  • Armenian

    Native or bilingual

  • Russian

    Fluent

Can work on-site
Paris (up to 20km), Cergy-Pontoise (up to 10km), Clichy (up to 10km), Argenteuil (up to 10km), Saint-Denis (up to 10km)

Experience

  • Marque de cosmétique prémium éco-responsable
    Market Research Officer
    FASHION AND COSMETICS
    September 2025 - November 2025 (2 months)
    Paris, France
    Development of the brand strategy and Go-to-Market for a premium eco-responsible cosmetics brand. Definition of positioning, storytelling, brand universe, and editorial identity. Design of the pre-launch B2C/B2B communication strategy, creation of personas, development of key messages and content strategy. Conducted competitive analyses and formulated marketing recommendations to support the brand's launch and growth.
    Storytelling Communication strategy Benchmark Go-to-Market (GTM) Strategy Social media
  • Afopi Campus
    Communication & Development Manager
    EDUCATION AND E-LEARNING
    October 2022 - July 2025 (2 years and 9 months)
    Sarcelles, France
    Managed the marketing and communication strategy for a training organization specializing in dental implantology. Defined and deployed multi-channel communication actions, managed social media, email campaigns, and created digital and educational content. Designed and produced the educational video format "Vendredi à l'AFOPI" (Friday at AFOPI), a series of educational content aimed at making complex implantology protocols and techniques accessible.
    Coordinated training courses, seminars, and masterclasses for dentists. Managed cross-functional projects, coordinated service providers, and implemented initiatives to enhance the institution's visibility, engagement, and reach.
    Digital communication Email marketing Communication strategy Community management Content creation
  • Viva Armenia
    Communication Project Manager
    TELECOMMUNICATIONS
    May 2017 - June 2019 (2 years and 1 month)
    Coordinated campaigns with creative agencies (content & visuals)
    Managed the production of advertising materials (TV, radio, print)
    Organized administrative aspects of campaigns and contributed to brand events
Check out Heghine's experience

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Education

  • Master in International Business
    Master en Commerce International
  • MS in International Business
    IÉSEG School of Management
    2022
    MS en Commerce international
Check out Heghine's education

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