Hedi Laggoune

Specialized in B2B commercial prospecting and outsourced cold calling, I help companies structure, execute, and optimize their lead generation strategy. My goal is simple: to transform your contact lists into qualified and measurable business opportunities.

I handle the entire outbound prospecting process, from defining targeting to lead qualification and appointment setting. My approach is based on a rigorous method, derived from concrete experience within commercial structures and agencies, combined with a culture of performance and indicator tracking.

Skills and expertise:

B2B cold calling and qualified lead generation

Targeting definition and database segmentation

Development and testing of effective call scripts

Appointment setting for sales teams or executives

Daily monitoring and reporting of results (contact rate, conversion rate, number of appointments)

Management of commercial CRMs (HubSpot, Pipedrive, Salesforce, Notion, Airtable)

Partial automation of call and email sequences using tools such as Lemlist, Waalaxy, Apollo, or LinkedIn Sales Navigator

My added value lies in my ability to combine analytical rigor with commercial impact. Each mission is structured around measurable objectives, regular follow-up, and continuous improvement of the prospecting pitch. I work with agencies looking to outsource their prospecting as well as SMEs or startups seeking to accelerate their commercial development without burdening their internal teams.

Available for short or medium-term assignments, remotely or in person in Lyon and its region. My approach is collaborative, results-oriented, and adapted to the reality of each market.