Freelancer profile translated to English.

Description

Has it ever happened to you that you start reading something, but by the end of the first line you want to stop? It happens to me when I feel like I'm reading something like an hourly bulletin news. But when I feel like I'm in a kind of dialogue as I read, I get interested and I can't put it down. I read it to the end. This can happen to you with my content.

And this is true because of my journalism background, which, like prostitution, as the Chilean writer Alberto Fuguet says, is learned on the street.

25 years have taught me how to connect with audiences through different formats. However, the basis is the same: use the right words to create, polish ideas, engage, and build loyalty.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Santafe de Bogotá (up to 50km)

CESA
Content Coordinator
October 2016 - September 2025 (8 years and 11 months)
Bogotá, Bogota, Colombia
Plan the editorial calendar aligned with marketing and communication objectives. Coordinate content production with designers and other internal stakeholders. Write, edit, and proofread texts for the web, social media, newsletters, and printed materials. Adapt and reuse content for different formats, channels, and specific audiences. Monitor content performance metrics and prepare actionable reports. Supervise content publication in CMS, ensuring compliance with formats and links. Define and maintain style guides, tone of voice, and brand guidelines. Manage the approval flow with area leaders and internal clients. Coordinate content campaigns with external agencies or suppliers. Research trends and key topics to enrich the content strategy.
Content Strategy Journalistic Editorial Scriptwriting Essays Corporate Narrative
Universidad Nacional
Journalist
February 2016 - September 2016 (7 months)
Bogotá, Bogota, Colombia
Investigate assigned topics using primary sources, databases, and journalistic archives. Write informative and analytical articles. Collaborate with photographers and videographers to coordinate coverage and supporting visual material. Adapt content to different formats: web, print, and audiovisual.
INPEC
Communications Manager
April 2013 - January 2014 (9 months)
Bogotá, Bogota, Colombia
Design and execute the organization's communication strategy. Manage relationships with media, journalists, and strategic stakeholders. Manage institutional crisis scenarios, defining official messages, spokespersons, and response protocols. Monitor media coverage and prepare impact reports with metrics and recommendations.