Hector B.

In this new phase, I provide professional IT services across all branches in a customized format for my clients. I work on developments (full stack, front, back, APIs, etc.), consulting (from basic to C-level), or leading specific IT projects, bringing a 360º technological vision and adding years of business and product experience.

Cost and Efficiency Strategy: I transformed the infrastructure into an elastic and profitable model. I achieved decoupling growth from spending: in 2019, we increased revenue by +29% while reducing IT costs by -11%. During the COVID crisis, I replicated this elasticity by reducing the infrastructure bill by 40% in parallel with the sales drop, protecting the company's cash flow. Scalability and Resilience: I redesigned the architecture to support peaks of >3,000 concurrent users (Halloween/Carnival Campaign), eliminating past recurring outages and guaranteeing 99.9% uptime during critical sales days. Proactive Cybersecurity: I led the defense against massive DDoS attacks and detected/neutralized a critical intrusion during the Halloween campaign before data exfiltration occurred, safeguarding the brand's reputation and GDPR compliance. Cultural Transformation: I restructured the technical department (up to 11 people), breaking down silos between development, data, and infrastructure. I implemented a transversal DevSecOps culture that increased team autonomy and incident resolution speed.

I laid the groundwork for automation and monitoring that enabled the subsequent international scaling of the business. Remediation of legacy infrastructure.