Freelancer profile translated to English.
Back to original languageAbout Heart
🏢 Ex-consultant iProspect (Dentsu) & Spark - Top-tier agencies in the market
🏆 Key accounts references: Groupe SEB, Groupe La Poste, CANAL+
💵 Budgets managed: €5k to €500k/month · 5 years of media buying
🎯 Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, GA4/GTM
📈 Expertise Tracking & Analytics: GA4, GTM, Looker Studio
Why hire me?
I optimize advertising investments for startups & SMEs with the rigor and processes of an international agency; without the fees or intermediaries.
My skills
🔍 SEA - Google & Microsoft Ads: Search, Shopping, Performance Max, DSA, remarketing, brand/non-brand
📱 SMA - Meta, TikTok, Snap, Pinterest: TOFU → BOFU funnel, creative testing, catalogs
📊 Tracking - GA4, GTM, Enhanced Conversions, Meta CAPI, UTM, CRM reconciliation
🎨 Creatives & landing pages - messaging angles, A/B tests, UX recommendations
📈 Reporting - Looker Studio dashboards, actionable KPIs, optimization routines
🔎 Paid media audit - account diagnosis, prioritized recommendations
My references
- Groupe SEB (Rowenta, Moulinex, Tefal, Calor, Krups) - Multi-brand SEA
- Groupe La Poste (Digiposte, Docaposte) - Multi-channel acquisition & analytics
- CANAL+ / CanalBox - Brand awareness paid media strategy
- HomeExchange · Locaboat · TuneCore · 900Care · Pro-Nutrition · En Voiture Simone…
My method
1. Audit & scoping - business objectives, margins, audiences, tracking
2. Architecture & set-up - account structure, signals, creatives & assets
3. Launch & iterations - planned tests over 2 to 4 weeks
4. Measurement & scale - clear reporting, ROI-driven decisions, growth plan
⚡ I respond in under 1 hour.
Let's look together at what your campaigns are really costing you 🚀
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Nantes (up to 50km)
Experience
- SparkGrowth ManagerDIGITAL AND ITSeptember 2024 - January 2025 (4 months)Paris, France
- Development of personalized SEA/SMA strategies based on business objectives and client goals
- Operational management and daily optimization of campaigns on Google Ads, Meta Ads, Snapchat Ads, Pinterest Ads, and TikTok Ads
- Design and monitoring of A/B testing roadmaps to maximize campaign performance and profitability
- Production of clear and detailed reports (weekly, monthly, quarterly) for a concrete view of results and actionable recommendations
🌟 Clients supported: 900Care, TuneCore, HomeExchange, Steelshed Solutions, Locaboat, Pro-Nutrition, En Voiture Simone. - Gombo StudioReferencing ManagerDIGITAL AND ITMarch 2024 - June 2024 (3 months)Lomé, Togo
- Design, launch, and optimization of Google Ads campaigns, primarily focused on brand awareness, with precise monitoring of client objectives.
- Performance reporting via Looker Studio
- Development of personalized recommendations to maximize results.
- Close collaboration with creative and technical teams to ensure perfect alignment between advertising strategy and client expectations.
🌟 Key clients supported: The subsidiaries in Togo of CANAL+ and CanalBox, the West African Development Bank (BOAD). - iProspect FranceSEA Project ManagerDIGITAL AND ITFebruary 2022 - November 2022 (10 months)Nantes, France
- In-depth analysis of client needs and definition of high-performance advertising strategies (Google Ads & Bing Ads).
- Creation, daily management, and optimization of Search campaigns to maximize results and achieve set objectives.
- Detailed reporting and regular strategic recommendations for effective performance management.
- Clients supported: Groupe SEB (Rowenta, Moulinex, Tefal, Calor, Krups), Groupe La Poste (Digiposte, Docaposte, Ma Ville Mon Shopping, ID Numérique, etc).
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Education
- Master Grande École | Specialization in Media and CommunicationAudencia Business School2024