Freelancer profile translated to English.

Description

FR-Offrir aux marques toute l'expérience d'une agence e-commerce (fournissant une expertise média, créative, SEO, PPC, e-mail, contenu et expertise UX de vos sites internet), combinée à la connaissance du marché et à la réflexion stratégique d'un cabinet de conseil en sales (avec 3 ans d'expérience dans les secteurs beauté, mode, luxe, maison, bien-être, food & drink et solutions digitales SAAS).

EN-Offering brands the hands-on execution of an eCommerce agency (delivering media, creative, SEO, PPC, Email, Content and Website UX expertise), combined with the market knowledge & strategic thinking of a retail consultancy (with 3 years of vertical experience across beauty, fashion, luxury, home, wellness, food & drink and SAAS digital solutions).

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Smart Consulting
Digital marketer
HEALTH AND WELLNESS
October 2024 - Today (1 year and 9 months)
Genève, Switzerland
Support for D2C and e-retail brands (cosmetics, skincare, food supplements) on customer acquisition and profitability issues (B2C 25–45 years old, high purchase intent and high recurrence) through first, the creation of optimized WordPress and Webflow websites for SXO. Creation of landing pages with copywriting and optimized sales funnels with retargeting as part of Google Ads and Meta Ads campaigns.

Deployment of performance-oriented full-funnel strategies: SEO (sustainable organic growth), SEA (Google Ads Search/Shopping/PMax) and Social Ads (Meta Ads acquisition + retargeting), with strict ROAS monitoring (x2.2 to x6.7) and CAC optimization (-20 to -40%).

Growth data-driven approach: fine audience segmentation (intent-based, LAL, dynamic remarketing), creative optimization (UGC, emotional health/beauty angles) and campaign structuring by search intent and customer maturity level.

Consumer "pain points" oriented SEO (anti-aging, acne, well-being, nutrition) + content strategy + qualitative netlinking to capture long-term demand.

Stack: Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, Search Console, Semrush/Ahrefs, Merchant Center, Hotjar / Microsoft Clarity.

Key challenges: high competitive pressure in the health/beauty sector, regulatory constraints on marketing claims, rising media costs and the need for ROI-driven and multi-touch attribution management.
Wordpress Webflow SEO Google AdWords
Bloom agency UK
Social media marketing manager
E-COMMERCE
January 2022 - December 2022 (1 year)
Manchester, United Kingdom
Established a customer base and grew the social channels for this start-up from 0 to 2000+ through digital marketing strategy development, campaign management and content creation in the build up to the brand launch.

Further responsibilities included influencer marketing, brand management, product development, market research and management of 7 interns.
Social Media Marketing Advertising campaign Communication campaign Growth marketing Product Development
Regital agency UK
Digital marketing manager
PRESS AND MEDIA
October 2019 - December 2021 (2 years and 2 months)
Manchester, United Kingdom
Marketing & digital advertising
Natural referencing / SEO, SEA (Google Ads), community management (LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, Youtube…), social ads, social media, social video, email marketing, media planning, e-pub, search, display, native advertising, AB testing, performance marketing, affiliation, e-reputation, influence marketing, growth hacking
SEO writing Email marketing LinkedIn Ads E-commerce website creation Meta Ads

Be the first to recommend Hayda

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MBA Digital Marketing & E-commerce
Institut LÉONARD DE VINCI
2019
e-réputation Content marketing Gestion d'un projet digital HTML, CSS, CMS (WordPress), Prestashop, UX, Design Thinking, gestion de projet, méthode agile, mobile development et UX mobile, No Code, codeur mode d’emploi, développer un chatbot, e-reputation, construire une e-boutique… Marketing & digital adversiting Référencement naturel / SEO, SEA (Google Ads), performance marketing, affiliation, e-réputation, influence marketing, growth hacking E-commerce Fondamentaux du e-commerce, m-commerce, e-business, social selling, supply chain management, CRM multicanal, drop shipping, Tunnel de vente… Data marketing Data marketing, social listening, Google analytics, Google data studio… Startup & entrepreunariat Étude et analyse de l’écosystème startup, modèles économiques, business plan, levée de fonds, start up game Technologies innovantes Atelier robotique, objets connectés / Internet of Things (IoT), réalité virtuelle, blockchain

Hayda E.

Growth hacker SEO/SEA e-commerce

About Hayda

Experience

Recommendations

These freelancer profiles also match your criteria

Education

Skill set

Categories