Freelancer profile translated to English.
Back to original languageAbout Hawa
Looking for a partner who can transform your complex challenges into impactful visual successes? I support organizations that make no compromises on their image.
With a hybrid background combining analytical rigor and creative vision, I manage your 360° projects with absolute precision. My expertise has been forged in cutting-edge sectors where clarity and elegance are inseparable: luxury, healthcare, and institutional structures.
Three areas of intervention for your growth:
Image Hub: Creation of powerful brand universes and reference materials (branding, complete graphic guidelines, packaging).
Publishing & Compliance Hub: Design of strategic dossiers, annual reports, and regulatory materials combining aesthetics and perfect readability.
Digital Hub: Interface design (UI/UX) and deployment of performance and conversion-oriented communication campaigns.
Certified Expert in relational intelligence and stress management, I guarantee a fluid and secure collaboration, even on your most urgent or high-pressure projects. I don't just produce visuals; I build the foundation of your communication to turn your challenges into opportunities.
Let's discuss your goals to give your brand the stature it deserves.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- L'AscenseurEvent Communication ManagerCIVIC AND SOCIAL ORGANIZATIONSMarch 2022 - September 2022 (6 months)Paris, FranceAt L'Ascenseur, I took on the challenge of co-managing large-scale events, including the structure's 4th-anniversary celebration at a prestigious and demanding venue: Roland Garros. This role combined on-site operations with digital strategy.ACTIONS (360° Management): I worked on various fronts simultaneously:Event Logistics and Vendor Management: I ensured complete coordination of events (regular and major): sourcing and rigorous follow-up of vendors, negotiation of quotes, and contract validation (caterers, goodies, etc.). I was responsible for on-site operational management on the day to ensure a seamless execution.Web Strategy and Design: I actively participated in preparing a website redesign (organizing vendor meetings, defining the sitemap and technical requirements). I managed the design and updating of website articles.Complete Digital Communication: I managed daily social media activity (Instagram, LinkedIn), handled the redesign of the newsletter's visual identity and its complete writing.Visual Content Creation: I designed and produced promotional and daily materials (posters, flyers) and institutional visuals (logo, video clips) using Canva (as the association did not want to use the Adobe suite).RESULT: I ensured the successful delivery of the event within the constraints of a prestigious venue, guaranteeing adherence to budget and optimal media and digital coverage, while laying a solid foundation for the future evolution of the website.
- Compagnons Bâtisseurs IDFEvent Communication ManagerCIVIL ENGINEERINGOctober 2023 - October 2024 (1 year)Paris, FranceAt Les Compagnons Bâtisseurs Île-de-France, I managed 360° communication, focusing on defining a clear strategy, rigorous cost control, and acting as a liaison between the field and management.KEY ACTIONS (Digital, Event, HR):Strategy and KPIs: I defined strategic directions and communication plans for specific projects. I implemented a system for evaluation and regular reporting of results for analysis and optimization of effectiveness.Branding and Material Creation: I ensured the application of the graphic charter across all institutional tools. This included designing the 2024 Activity Report, brochures, posters, flyers, business cards, signage (display stands, banners), the illustrated organizational chart, and regional mapping.Employer Branding and HR Recruitment: I co-managed the promotion and recruitment of civic service volunteers and participated in the recruitment of employees. I deployed specific onboarding materials for new hires (welcome booklet, flyers, presentations).Digital and Event Operations: I managed complete social media activity (Facebook, Instagram, LinkedIn) and updated the online presence (website, Google My Business). I co-organized the collective's 10th anniversary during the annual General Assembly (logistics, signage, goodies, catering, team coordination).Results: I deployed communication aligned with strategic objectives, ensuring cost control and effective support for recruitment.
- ESTACADigital Communication ManagerMECHANICAL ENGINEERINGOctober 2021 - October 2022 (1 year)Saint-Quentin-en-Yvelines, FranceI managed the digital activity and reliability of ESTACA's website (an engineering school), crucial for informing target audiences, by handling content, technical aspects, and occasional internal events.KEY ACTIONS (360° Project Management):Web Marketing and Technology: I managed website updates and activity using WordPress and made technical adjustments in HTML/CSS to maintain visual consistency.Direct Marketing and Performance: I managed email campaigns (creation, newsletter writing) and maintained the contact database via CRM.Basic Communication Tasks: I handled the writing and distribution of information materials, monitored performance (web and email statistics), and created visuals for social media (Instagram, Facebook, LinkedIn) and videos.Internal Events: I participated in organizing the Student Report Card Distribution event (creating invitations, layout, and writing associated materials).Results: A reliable website with visual consistency, optimized engagement rates for email campaigns, and successful coordination of key events.
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Education
- Master's in Image and Communication Project ManagementEDTA SORNAS2024Ce mastère m'a permis d'acquérir une vision globale et stratégique, essentielle pour piloter des projets de communication 360° en autonomie. Il conforte mon expertise dans trois domaines clés : Gestion de projet avancée : maîtrise des méthodologies de pilotage, des plannings complexes et de la gestion budgétaire (optimisation du roi). Branding et direction artistique : expertise dans la création d'une image de marque forte et la conception de tous les supports visuels. Stratégie digitale et analyse : capacité à définir les kpi pertinents et à traduire les objectifs business en actions de communication digitales efficaces.
- Bachelor's Degree in MIASHSorbonne Université2019MIASH : Mathématiques et Informatique Appliquées aux Sciences Humaines et Sociales Cette licence consolide le pilier analytique de mon profil. Elle a développé une forte rigueur méthodologique et ma capacité à traiter les données (excel, statistique), ce qui est essentiel pour le reporting kpi et la gestion de la performance digitale.
Certifications
- Google Ads – Search Network CertificationGoogle Ads certifications2024