Freelancer profile translated to English.
Back to original languageAbout Hassan
Strategist & Digital Acquisition Expert. Management of data-driven strategies generating up to +70% in revenue, x3 in qualified leads, and x6 in audience acquisition. Versatile profile specializing in team management and cross-functional projects with high business stakes. Both tactical and operational. Contact me and you won't be disappointed with the result.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Arabic
Conversational
Can work on-site
Paris (up to 50km), Nice (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- Groupe STEMMERLIFE,Digital Marketing ManagerApril 2022 - December 2025 (3 years and 8 months)Paris, France• E-commerce Strategy: 360° multi-site and multi-channel acquisition management (SEO, SEA, PMax, Demand Gen, Display, Trade Shows),• Management: Supervision of 3 direct reports and cross-functional teams, site redesigns, PSP, API integration, budget management.•Automation & AI: Marketing automation deployment (Salesforce, Mailchimp, Brevo) with lead scoring and AI integration in data structuring.• Growth & ROI: Increase in qualified audience up to +82% and revenue from +30% to +70% in 2 years. Achieved ROAS: 18. Growth in digital revenue share from 5% to 12%.
- DOCAPOSTE (Groupe La Poste),Digital Marketing ManagerDecember 2018 - February 2022 (3 years and 2 months)Paris, France• Management & Project Management: Supervision of 4 direct reports, corporate website redesign with 12+ B2B entities, lead generation objective, budget management, reporting, monitoring.• SEO/SEA Performance: SEO Traffic x5 (6K to 30K/month). LinkedIn Growth: 7K to 16K followers.• Lead Generation: Optimization of acquisition cost and increase in leads from 700 to 1900/year.
- DOCAPOSTE (Groupe La Poste),Digital ConsultantApril 2017 - December 2018 (1 year and 8 months)Paris, France• Growth Hacking: Customer activation +170% (Natixis) via Email Automation and Nurturing (Dispo Lease and Wiliz)• RUN/BUILD Management: Supervision of 15 MGEN platforms and EHPAD feature deployment.
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Education
- Google Ads & Analytics CertificationGoogleCertification Google Ads & Analytics
- Technical SEO and Editorial Optimization CertificateLumar (Deepcrawl)2017Certificat SEO Technique et Optimisation Éditoriale