Hasna Ayad

▸Appointed as strategic consultant following 14 years of progressive leadership, providing PMO governance advisory and digital transformation leadership across Dell global business units.

▸Led digital transformation projects focused on process redesign, PMO governance structures, and operational efficiency across cross-functional teams.

▸Designed and implemented standardized PMO methodologies, KPI frameworks, and Power BI reporting pipelines adopted at senior leadership level.

▸Delivered executive presentations translating complex program data into clear strategic insights for C-suite stakeholders.

▸Coached and mentored teams on agile delivery, data-driven decision-making, and AI-powered automation tools.

▸ Expanded global remit to manage partner experience programs across 3 regions simultaneously — EMEA, North America, and Latin America.

▸ Deployed Power BI analytics and Python pipelines to monitor real-time KPIs across 20+ countries, enabling data-driven decisions at global scale.

▸ Standardized PxC operating models and governance frameworks globally, achieving program steady state ahead of schedule.

Team 1 — CPT / End User Tagging (6 people)

▸ Built the entire CPT operation from scratch — no process, no framework existed; designed and implemented everything end-to-end.

▸ Developed RPA solutions automating repetitive tasks, significantly reducing manual workload and error rates.

▸ Built automated Power BI dashboards adopted at C-suite level for real-time end customer data visibility.

▸ Collaborated with IT to develop an RPA triggering automatic emails to Sales teams, driving frictionless online transactions — directly impacting revenue.

Team 2 — Partner Experience Center / Escalation Management (12 people)

▸ Managed all EMEA partner escalations — acting as primary POC for partners across the region.

▸ Built AI-enhanced governance frameworks to track, prioritize, and resolve escalations at scale.

▸ Drove partner satisfaction improvements through structured SLA management and cross-functional coordination.

Dell FY22: Overall Experience 96 · eNPS 100 · Inclusion 94+