About Hasnaa
French
Native or bilingual
English
Fluent
Spanish
Basic
Arabic
Native or bilingual
Experience
- ORANGE MIDDLE EAST & AFRICACONSULTANT IN DIGITAL STRATEGY & MARKETINGTELECOMMUNICATIONSJuly 2025 - Today (1 year)Casablanca, Morocco• Consulting in regional digital strategy and deployment of the E-commerce ecosystem based on Chinese mini apps and Live streaming / Live shopping technology from TENCENT (Wechat) and Huawei within the Max it SUPER APP.• Consulting in scaling and growth strategy: implementing new high-value-added services and complementary models to Orange subsidiaries' telecom business, to stimulate additional revenue creation and customer acquisition.• Scoping and formalization of IT & Business E-commerce processes: needs gathering, mapping critical steps (Design, Data, API, payment, integration), defining roles & responsibilities, writing reference documents, and facilitating validation workshops.• Implementation of the E-commerce tribe organization to structure governance and accelerate regional deployment.• Implementation of guidelines and strategy for developing E-commerce digital partnerships: integrating new service providers, group subsidiaries, digital centers, external partners, and startups, expanding the digital ecosystem, and creating business synergies.• Development of digital tools for process industrialization: developer site, e-learning content, E-commerce store.
- WAFASALAF GROUPE ATTIJARI WAFABANKCONSULTANT - PROGRAM MANAGERJanuary 2025 - July 2025 (6 months)Casablanca, MoroccoProgram• Program management of insurance across 4 Streams: Auto insurance, Assistance, ADI, and operational process redesign with API integration of exchanges.• Implementation of the global roadmap, breaking down initiatives into projects, needs analysis and planning, process reengineering and definition of target processes, implementation of business data models, monitoring implementation, functional testing, and change management.• Holding operational committees and steering committees with management.
- BMCI- GROUPE BNPPARIBASHEAD OF PERSONAL FINANCE DOMAIN MOROCCOBANKING AND INSURANCEJuly 2018 - January 2024 (5 years and 6 months)Casablanca, Morocco• Responsible for IT and Transformation of the consumer credit domain.• Deployment of agility at the BU level with the implementation and organization of 5 product squads: Consumer Credit, Mortgage Credit, Partnerships, Flows, and Collections (5 POs, 7 Business Analysts, 2 Scrum Masters, 5 Tech Leads, 14 Developers).• Technological watch: implementation of innovative solutions based on APIs, OCR, Electronic Signature, AI, RPA, BPMN CAMUNDA.• Implementation of the master plan and annual action plans (Epic Backlog), qualification, budgeting, arbitration, workload planning, recruitment, team management, and coaching.• Facilitation of strategic committees locally and centrally.• Management of organizational projects and business process change initiatives.• Management of contributors (Business, BNPARIPAS Group, Publishers (Romania, Poland, Group, external), Integrators). Major initiatives:• Implementation of BMCI Consumer Credit digital platforms: MOBILE, WEB, API on partner MARKETPLACES for online credit applications, Home Banking, E-COMMERCE.• Participation in the Group's innovation program "Peopole's LAB4GOOD": Intrapreneurship project focused on digitizing sustainable goods and services; Impact design thinking, business model and business plan development, pitch deck and sketch note preparation, Final Pitch.• Deployment of the new CRC Hermes 360 telephony solution integrating Media channels and omnichannel customer journeys.• Implementation of the new BPMN CAMUNDA for workflow automation.• Organizational Projects: process changes, creation of new business HUBS, new offers, products.• Compliance Program: financial security remediation plan, 5 initiatives (KYC, KYI, AML, Screening, change management) 14 projects.• Launch of Data Management program: implementation of tools and governance.
Recommendations
Be the first to recommend Hasnaa
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- General EngineerESIGELEC2009Ingénieur Généraliste
- Preparatory ClassesLa Résidence High School2006Classes préparatoires