Freelancer profile translated to English.
Back to original languageAbout Harold
In a context where companies need to move fast while maintaining a clear vision, I support you in transforming your data, structuring your marketing actions, and simplifying your processes through automation. Specifically, I assist you in these three main areas:
- Analysis & Data
I transform your data into concrete insights through customer data analysis, the creation of dashboards (Excel, Power BI, Google Analytics), and the implementation of KPI tracking tools. My goal: to make your data clear and directly usable for your decision-making.
- Strategy & Marketing
I support your marketing strategy projects through market research, industry benchmarks, and competitive analyses. I provide concrete recommendations to optimize your positioning, your marketing campaigns (SEO, SEA, emailing), and your product launches.
- Automation & AI
I help your teams gain efficiency by implementing automations (n8n, Zapier, Make) and integrating AI solutions into your processes. Result: fewer repetitive tasks, more time for your high-value activities, and smoother operations.
Accustomed to collaborating with both agile startups and demanding large corporations, I bring an adaptable and pragmatic approach.
Contact me and let's discuss your needs! :)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lille (up to 10km), Paris (up to 20km)
Experience
- Samsung ElectronicsStrategic Marketing AnalystTECHJanuary 2025 - July 2025 (6 months)Paris, FranceSamsung is the market leader in televisions in France for 19 years.
- Weekly analysis of market indicators (sales, market share, etc.) and development of reports for management to identify market dynamics and define marketing strategies.
- Monthly competitive analysis through benchmarks to identify competitive advantages and optimize Samsung's positioning in the TV market.
- Conducted a study on the 27-inch TV market to define the go-to-market strategy.
- Creation and monitoring of reporting
- SPARTCEO's Right-Hand ManHEALTH AND WELLNESSMay 2023 - August 2023 (3 months)Lille, FranceSpart is a startup that developed an application to promote physical activity in companies.
- Conducted a benchmark and market study on 15 companies in the sector to provide recommendations to the CEO.
- Developed the company's new commercial strategy with the BDR.
- Wrote strategic memos for managers following client meetings.
- Le Chti Grand LillePresidentCULTUREJune 2023 - June 2024 (1 year)Lille, FranceLe Chti is an association that publishes a guide to the Lille metropolitan area with a print run of 175,000 copies distributed at an event attracting 80,000 visitors.
- Managed a team of 65 people, including recruiting 35 members and supervising their training.
- Monitored team performance, managed internal communication, and improved operational tools by conducting an audit to identify organizational issues.
- Defined the company's short-term and long-term strategies.
- Supervised key moments and managed crises (e.g., guide closing, scandal)
- Planned the guide distribution weekend with Lille public authorities.
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Education
- Master in ManagementEDHEC Business SchoolMaster in Management classé 4e dans le monde en 2024 par le Financial Times. Cours : Stratégie d'entreprise, Gestion des risques, Analyse financière et valorisation, Finance d'entreprise, Statistiques, Négociation, Analyse de données, Marketing
- Master in EconomicsUniversidad Autónoma de Madrid2024Cours: Management international, financement international, étude de marché