Harold Peleszko

Specializing in early-stage products, I help you explore user needs and market context to discover new product opportunities or define its evolution, provide rationale for your strategic questions, fuel and communicate the product vision, oversee backlog construction, and adopt the best methods for managing its development.

With a degree from CELSA, I have 10 years of experience in advertising, marketing, product, and innovation consulting, taking projects from strategy to development.

⭐️ My areas of expertise:

- Design of research methodology and User Research

- Market research, competition, and weak signals

- Product Marketing (Value proposition, positioning, and benefits)

- Value proposition testing via pilot campaigns

- Synthesizing learnings to contribute to the product vision

- Product backlog rationalization

- Briefing and monitoring design work

- Overseeing development phases

- Designing and facilitating collaborative product workshops

⭐️ My previous successes:

- First PM at Lyv Endo - Healthtech B2B2C (creation and launch + run -> raised €2.6M)

- Creation + launch of a car rental service without commitment for an industrial company (now present in 5 countries)

- Positioning and marketing for ioga.fr

- Launch of a client portal to modernize communication in consulting

- Product repositioning of an institutional video conferencing service