Harold Nonou

I implemented a global social media strategy, accompanied by an international influencer plan with Olympic medal-winning athletes to maximize brand awareness and engagement. In parallel, I optimized the conversion of various landing pages (CRO) and created educational content on social media, particularly in the form of podcasts, to better inform the target audience. Finally, I developed a high-performing VSL and a strategic email flow, thereby optimizing the customer journey and sales.

🎯 Implemented a Meta campaign for the launch of a TV series

🎬 Main objective

Support the launch of a TV series by generating maximum visibility, engagement, and adoption among the target audience, before and during broadcast, through Meta platforms (Facebook, Instagram).

📌 1. Strategic Targeting

🎯 Audience Definition

Primary audience: movie buffs, series lovers, fans of the relevant genre (thriller, romance, sci-fi, etc.)

Affinity targeting: subscribers of streaming platforms, followers of associated actors, influencers, or directors

Behavioral targeting: users who interact with trailers, cinema pages, pop culture, etc.

Lookalike audiences based on existing databases (channel followers, attendees of preview screenings, etc.)

I led digital growth and marketing strategies by developing high-performing campaigns that generated over 300k new social media followers and significant revenue growth through trade marketing operations and strategic collaborations with brands like Apple, Dyson, Huawei, and Samsung. I also orchestrated the video coverage of the Fnac Live Festival (80,000 spectators) and created impactful content with leading artists and influencers, thereby enhancing audience visibility and engagement.