Freelancer profile translated to English.

Description

Specializing in retail and image, I am available to assist you with your issues. With strong experience in cosmetics and luxury, I know how to manage projects from concept to deployment.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

B12 Creative House
Founder & Creative Director - Image & Retail
March 2023 - Today (3 years and 3 months)
Paris, France
Creation and development of the agency B12 Creative House, positioned on strategic consulting, artistic direction, image and video production, and retail.
Development of the agency's creative vision and aesthetic positioning, in line with the codes of the houses.
Artistic direction and supervision of projects for premium brands: global campaigns, visual identities, product launches, and digital content, retail concepts.
Conception of integrated creative concepts, storytelling, visual identity, photo and video direction, motion design.
Management of a multidisciplinary team (designers, photographers, directors, stylists, retouchers) and coordination of external service providers.
Client support on brand strategy and image staging: positioning, graphic universe, visual tone, and content direction.
Creative watch and identification of new visual trends in the fields of luxury, beauty, and fashion.
Dolce&Gabbana Beauty International - Shiseido Group
International Creative Studio Director - Retail and Image
February 2018 - September 2023 (5 years and 7 months)
Île-de-France, France
In charge of the Creative Studio to develop all creative assets including Store Design, Visual Merchandising, Digital assets, print and videos. In charge of the global image of Dolce&Gabbana beauty brand, in association with the Milan fashion house and the designer Mr Gabbana. Advertising: creation of advertising, TV, videos, print and digital campaigns on fragrance and make-up. Online: Redesign of the Dolce&Gabbana e-commerce website. Digital & Media: Development of specific assets for Eretailers (Banners, Tmall, carousel, filters ...), Merchandising: creation of new architectural and retail concepts, counters and boutiques for the brands Dolce&Gabbana and Serge Lutens. Animation: concepts development for Instore launches Management of a creative team of 20 people Direct link with the designer, Mr Gabbana
Parfums Christian Dior
Head of International Visual Merchandising department
September 2013 - February 2018 (4 years and 5 months)
In Charge of creation and development of counter and all merchandising materials for Makeup, Fragrance and Skincare. (furniture, backwall, gondola..) Responsible of all international boutiques, counter and flagship opening. Develop and define all merchandising and retail guidelines to ensure the best local execution. Guardian of Dior image in store at a international level, direct link with all regions. Management of 7 people.