Freelancer profile translated to English.

Description

CRO Consultant and UX expert, I have been helping companies for over 15 years to improve their digital experiences and conversion rates.

I combine data analysis and user-centered design to maximize conversion and reduce friction on your websites and mobile applications.

Typical missions:

UX and data audits
Tracking (implementation, monitoring)
Digital journey design (redesign, optimization)
A/B tests to improve conversion and user satisfaction
Dashboard (results monitoring)
Support for roadmap deployment (prioritization, monitoring)

Sector examples:

Media: ELLE (CMI), Bauer Media, Radio France, Actu.fr
Mutual insurance / Insurance / Banking: MNH, Crédit Agricole
Mobility: Île-de-France Mobilités, Keolis
Energy: EDF ENR, Mint Énergie
Services: Seloger, Sodexo
Retail: Cultura

Value delivered:

Improvement of conversion rate & digital revenue
Reduction of lead time
Optimization of acquisition costs
Reduction of friction in digital journeys
Skill development of internal teams

Why choose me?

Operational and strategic expertise, with measurable results
Data-driven and user-centered methodology
Ability to support from A to Z (audit, design, testing, analysis)
Agile and transparent collaboration with your internal teams

Want to improve your digital journeys and increase your conversions?

Let's discuss your project and see how I can help you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

UNAMI
Associate Director / CRO, Data & Design Expert
CONSULTING AND AUDITS
January 2010 - Today (16 years and 5 months)
For several years, I have been helping major clients improve their digital journeys by combining Design & Data.
CMI France
CRO Consultant (Conversion Optimization)
PRESS AND MEDIA
September 2019 - Today (6 years and 9 months)
Levallois-Perret, France
🎯The mission

Support the digital teams of CMI France (marketing, subscription, and product) in the continuous conversion optimization of media (Elle.fr) and e-commerce (jemabonne.fr) sites.

Objective: develop press subscription sales via the digital channel.

🧠Expertise deployed
Data analysis: Piano Analytics, GA4, Contentsquare, dashboard in Looker Studio.
Design: consulting & UX optimization proposals, Figma prototyping
Roadmap management (prioritization and deployment support).
Experimentation program management (AB Testing with Kameleoon).
Experimentation with AI components of the tools.
Financial reporting with ROI.
🧠Collaboration

Close teamwork with marketing, subscription, and product teams to improve performance.
Weekly: test review and prioritization.
Monthly: analytics monitoring and discussions.
Quarterly: prioritization of a work stream (audit/recommendation/ab tests)
Semi-annually: overall review and ROI.

📈Results:
+25% user engagement
+30% conversion, thanks to successful AB tests
Over 5 years of collaboration with the group
CULTURA
Data & UX Audit
E-COMMERCE
April 2022 - January 2023 (9 months)
🎯 A two-part mission
Audit of the Cultura.com website's purchase funnel to improve its conversion.
Support for the teams in deploying the optimization roadmap.

🧠 Expertise deployed

Identification of friction points through a comprehensive audit: Data / Performance / UX.
Proposal of concrete optimizations.
Prioritization of optimizations and roadmap construction.
Support for roadmap deployment.
In-depth analyses (Contentsquare, Kameleoon, Adobe Analytics).

🧠 Collaboration

Support that has enabled the teams to be trained and coached in improving their skills in CRO tools and methodology.

📈 Results:
+80 optimizations proposed
+20 in-depth analyses carried out
+30% conversion observed in the funnel