Harold Diolazo

• - Integrated campaign delivery: Developed and executed end-to-end multi-channel campaigns for internal branding, digital transformation and AI adoption initiatives, spanning EDMs, digital signage, video, intranet content, and live engagement events.

• - Campaign planning and messaging: Built campaign messaging frameworks and creative briefs in partnership with Digital & Technology, People & Culture, and business unit stakeholders, aligning global transformation objectives with regional audience needs.

• - Performance and reporting: Tracked and reported on campaign progress, providing structured updates to programme sponsors and recommending optimisations based on employee response and adoption metrics.

• - Multi-programme management: Managed activation across multiple simultaneous programmes including AI adoption, ERP rollout, and Governance, Risk, Compliance (GRC) communications, balancing competing timelines and stakeholder priorities.

• - Stakeholder partnership: Served as communications partner to four functional teams across Mobility, Foods, and Resources business units, ensuring consistent messaging and brand voice across touchpoints.

Planned, executed and supported the integrated campaigns across digital, events, and social channels for a multi-entity investment group with 2,000+ employees.

• - Go-to-market: Led the full launch strategy for a luxury business centre from brand to inbound campaigns, achieving 80% office occupancy within six months.

• - Agency and campaign management: Partnered with creative and in-house digital marketing team on campaign asset creation, managing briefs, timelines, and approval workflows across simultaneous brand and performance campaigns.

• - Campaign optimisation: Redesigned brand awareness campaigns for real estate subsidiaries, improving audience targeting and reducing internal approval turnaround time.