Freelancer profile translated to English.

Description

I am an Art Director & Graphic/Digital Designer with solid experience in designing print and digital communication materials for brands, institutions, and companies in various sectors.

👉 My approach: combining creativity, graphic rigor, and user experience to create impactful, modern materials consistent with my clients' identity.

💡 My expertise

UI/UX design & web: design of websites, mini-sites, landing pages, ergonomic mockups, interactive prototypes, newsletters, and emailings.

Print & publishing: brochures, sales brochures, complex product catalogs, posters, annual reports, guides, white papers.

Identity & art direction: creation or evolution of graphic guidelines, definition of visual universes, brand consistency across all media.

Digital marketing & communication: display banners, web marketing campaigns, social media content, videos, and client interviews.

Events & signage: stands, roll-ups, panels, iconography, and visual materials for trade shows.

🚀 Some achievements

Dyson: multilingual catalogs, high-end brochures, digital campaigns, and press advertisements.

Novalac: design and art direction of the group's new website, combining modernity and approachability.

CESER Grand Est: posters, brochures, annual reports, graphic guidelines, and signage for institutional events.

FDJ: Graphic and ergonomic redesign of the Parions Sport application.

✅ My promise

To support you from creative conception to the realization of your materials, with particular attention to:

Readability and visual hierarchy

User experience and digital performance

Graphic consistency and respect for your brand identity

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Rouen (up to 30km), Le Havre (up to 30km), Paris (up to 30km), Caen (up to 30km)

Novalac
UI/UX Design / Graphic Designer / Art Direction
BIOTECH
January 2025 - June 2025 (5 months)
Paris, France
👉 Objective: Redesign Novalac's institutional website, with an approach combining modernity, professionalism, and proximity to consumers.

Art Direction: defining a consistent digital visual identity, in line with the group's image.

Web Design and UX/UI: creating ergonomic and intuitive interfaces, facilitating smooth and clear navigation.

User Experience: highlighting content with adapted visual hierarchy, conveying both the brand's technical nature and its human dimension.

The project has strengthened Novalac's digital presence with a modern, professional, and accessible website, thereby enhancing its image with healthcare professionals and the general public.
Art Direction UX/UI Design
Dyson
Graphic Designer / Print / Digital / Web Marketing / Video Editing
TECH
March 2018 - Today (8 years and 5 months)
Paris, France
👉 Comprehensive support in the design and production of print, digital, and event communication materials, to enhance product ranges and strengthen brand visibility among professional and general audiences.

"Airblade" commercial catalog: design of a modern and modular medium, optimized for multilingual translation and conceived with a tab system for fluid reading, in strict adherence to Dyson's graphic guidelines.

High-end brochures: creation of premium materials in a professional magazine format, dedicated to showcasing vacuum cleaner and beauty ranges (hair dryers), highlighting the brand's design and technological expertise.

Press advertisements: creation of ad pages adapted for specialized magazines (hospitality, hairdressing, industry) to effectively target professionals.

Digital campaigns: design of emailings, display banners, and social media content to support web marketing efforts and increase online engagement.

Commercial materials: product brochures and prospecting documents to support sales teams.

Videos and client testimonials: production and editing of interviews and video content broadcast on social media, highlighting user experience.

Events: creation of stand panels for trade shows, including modeling and graphic design, as well as the creation of dedicated signage and iconography.

These achievements reflect a consistent and multi-channel approach, combining premium design, innovation, and effectiveness, perfectly aligned with Dyson's image.
Print Graphic Design Webmarketing Emailing Video Editing 360° Communication
CESER Grand Est
Graphic Designer / Print / Web / Layout Artist
PUBLIC SECTOR
April 2018 - March 2023 (4 years and 11 months)
Châlons-en-Champagne, France
👉 Objective: Support and enhance the institution's actions and ensure consistency across all its materials.

Rural Solidarity Award: creation and production of the poster for 3 consecutive years, with adaptations into roll-ups and communication materials, combining art direction and graphic design.

Editorial materials: design of brochures, annual reports, guides, and white papers, with particular focus on layout, visual ergonomics, and content impact.

Visual identity: development of a complete graphic guideline and creation of document templates for Office Suite, to harmonize internal and external communication.

Event and educational materials: creation of roll-ups and infographics to illustrate and enhance CESER's publications.

This project reflects a creative and strategic approach aimed at strengthening the readability, consistency, and visual impact of institutional communication.
Graphic Guidelines Art Direction