Description

With over 9 years of experience in digital marketing, I am a self starter who thrives in fast-paced environments. My expertise in digital marketing has enabled me to drive significant traffic and revenue growth for both small and large businesses. I am highly analytical and data-driven, and I enjoy working collaboratively with teams to achieve common goals

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Dubai (up to 50km)

Wavemaker
Associate Partner - Performance & Strategy
PRESS AND MEDIA
August 2022 - November 2023 (1 year and 3 months)
Jakarta, Indonesia
Developing and executing digital marketing strategies that align with the agency's goals and the client's needs across various platforms including Google, Meta, LinkedIn, TikTok, YouTube and other relevant digital channels.
Defining and measuring KPIs to track the success of the client's performance marketing goals.
Managing and optimizing performance marketing campaigns across multiple channels, such as search, social, display, and email
Utilizing data analysis and other tools to identify trends, insights, and opportunities for optimization and growth.
Staying up-to-date with the latest performance marketing trends, tools, and technologies to ensure that the agency's performance marketing strategies are innovative and effective.
Managing client relationships, including presenting strategies, negotiating budgets, and providing regular updates on campaign performance
Mentoring and managing the performance marketing team, including setting goals, providing feedback, and ensuring that team members are equipped with the necessary skills and resources to succeed.
ICICI Securities
Senior Digital Marketing Manager
BANKING AND INSURANCE
June 2021 - July 2022 (1 year and 1 month)
Navi Mumbai, India
Responsible for developing and executing the brand's digital marketing strategies. This includes identifying target audiences, developing campaigns, and managing budgets.
Managed digital advertising campaigns across various platforms like Google Ads, Facebook, LinkedIn, and others.
Responsible for creating and managing the bran's content strategy, which included developing high-quality content that resonates with the target audience and distributing it across various digital channels.
Monitor campaign performance and analyze data to optimize campaigns and improve results.
Provide regular reports to management on the performance of campaigns.
Collaborated with other departments, such as sales, product, and compliance, to ensure that the digital marketing strategy is aligned with the overall business strategy.
Dentsu iProspect
Media Planning Strategist
PRESS AND MEDIA
May 2016 - June 2021 (5 years and 1 month)
Mumbai, India
Developed media plans that are aligned with the client's marketing objectives and budget. This included selecting the appropriate media channels, negotiating rates, and optimizing the plan to achieve maximum reach and impact.
Monitored campaigns and optimized them to achieve desired results. This included tracking the performance of the media plan and making adjustments as needed to improve the effectiveness of the campaign.
Collaborated with clients to understand their marketing objectives and provide recommendations for media plans that meet their needs.
Worked with media vendors to negotiate rates, secure placements, and ensure that campaigns are executed successfully.