About Harmany
French
Native or bilingual
English
Conversational
Experience
- Agence Marketing DigitalDigital Marketing Manager / Email ManagerNovember 2021 - January 2024 (2 years and 2 months)Paris, FranceComplete management of Brevo email campaigns and automations for an e-commerce store.Responsibilities and achievements:- Writing and sending weekly newsletters + automation sequences- Creation of abandoned cart, winback, and welcome flows- A/B testing on subject lines, CTAs, and copy → +28% average click-through rate- Recovery of 32% of abandoned carts through emails- Coordination with the technical and sales teamTools used: Brevo, Shopify, Google Analytics
- Boutique E-commerceAssistant Copywriter / Digital MarketingSeptember 2020 - December 2022 (2 years and 3 months)Starting in copywriting and digital marketing within an online store.Responsibilities and achievements:- Writing promotional emails, newsletters, and landing pages- Participation in email and social media campaigns- A/B testing on subject lines and calls to action → +15% open rate- Content creation for 20+ campaignsTools used: Brevo, Canva, Google Docs
- Independant industry professionnalEmail Marketing Copywriter | Klaviyo & Brevo SpecialistCONSULTING AND AUDITSMay 2019 - Today (7 years and 1 month)Paris, FranceFreelance copywriter specializing in email marketing automation (Klaviyo & Brevo).Key achievements and responsibilities:- Design and writing of complete sequences: welcome flows, abandoned cart, winback, newsletters, and upsell for Shopify e-commerce stores, info-product coaches, and SaaS.- Audit + optimization of existing flows with A/B testing (subject lines, CTAs, storytelling)- Creation of persuasive, conversion-oriented copy (AIDA + urgency + personalization)Concrete deliverables:- Shopify fashion store: rewritten abandoned cart sequence → +19% clicks and +€12,400 in revenue recovered in 45 days- Info-product coach: welcome flow → open rate increased from 28% to 51% and +31% sales- B2B SaaS: trial flow → +25% user activationI deliver emails ready for integration (HTML or text) within 48 hours maximum and offer free audits.Tools mastered: Klaviyo • Brevo • Shopify
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