Freelancer profile translated to English.

Description

Creativity that works in real life.

For 20 years, marketing and the internet have been the topics in my life. As a creative copywriter in the advertising industry, I have worked in leading agencies, contributed to major campaigns, and gained experience in countless projects.

Today, I develop, plan, and implement feasible marketing concepts for entrepreneurs who want to successfully attract customers and talents. I call it MACHKETING.

Feasible + Marketing =MACHKETING

Creation must be feasible, otherwise it is worthless for marketing.

What you get:

Ideas that really benefit your business – without agency jargon.
Concepts that can be implemented – even with a small team and budget.
Advice that speaks plainly – and specifically improves your communication.
Workshops that advance your team – and open up new horizons.

No PowerPoint ballet. No castles in the air. Just effective advertising!

For more customers. For more talent. For more visibility.

You want to do successful marketing, not just talk about it – get in touch!

Skills:

Creation - Text & Concept, Brand Development, Corporate Wording, Campaigns
Wordpress CMS - Concept, Design, and editorial maintenance of websites
Instagram/Facebook/LinkedIn - Content planning, creation, and ad management
Artificial Intelligence - AI-supported creation with ChatGPT, Leonardo.ai
Speaker - Workshops on creative communication. Future, opportunities, outlook

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paderborn (up to 50km)

FREELANCE
Digital Realist
January 2013 - Today (13 years and 7 months)
As a freelancer, I develop, plan, and implement unusual marketing concepts for entrepreneurs and agencies. The focus is on creating a brand identity and brand communication that creatively stands out from the competition. In 2024, as part of a larger project for an internationally active company, I temporarily took over the marketing management to realign both the team and external and internal communication. Additionally, since 2022, I have been exploring the possibilities and impacts of AI, speaking on the topic at events, and helping teams integrate AI.
Creativity Copywriting artificial intelligence Copywriter Speaker
SCANLITHO.TEAMS
TEXTER & KONZEPTIONER
June 2017 - October 2022 (5 years and 4 months)
In close cooperation with the agency management, I was responsible for text and concept within the agency. This included developing new ideas, texts, and concepts in all media forms, online and offline, as well as presenting and implementing them with the team and the client. Among the most well-known clients were international companies such as Fuchs Gewürze Gruppe, Dr. Oetker, the Stiegelmeyer Gruppe, and Berentzen AG. Additionally, I introduced the Jira system with a customer helpdesk at the agency. Most recently, I was instrumental in the creation and implementation of national campaigns and also led the agency's online & social media department as team leader.
FREELANCE
FREELANCE COPYWRITER AND CONSULTANT
January 2013 - May 2017 (4 years and 4 months)
As a freelancer, I supported agencies and companies in the areas of text, concept, and online marketing. My portfolio included campaigns, online and offline marketing, personal branding, cinema and radio spots, public transport advertising, social media consulting, and startup marketing. During my time as a freelancer, I gave numerous lectures on marketing topics, including at the University of Paderborn, Garage 33, and the Paderborn Economic Development Agency. I also published a variety of articles and blog posts on topics such as marketing, media usage, and unusual communication ideas.