Hannes Tadday-Leppin, Self-employed Performance Marketing Consultant

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Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

STROTH Telecom GmbH
Performance Marketing Manager
November 2023 - August 2025 (1 year and 9 months)
Client support in Performance Marketing (Google Ads, Meta Ads, Native Ads)
Analysis, optimization, and scaling of profitable campaigns
Conception and implementation of tracking setups (GTM, Analytics, Conversion APIs)
Consulting on funnel architecture, SEO, and data-driven growth
mobilezone GmbH
Performance Marketing Manager
October 2022 - October 2023 (1 year)
Full-funnel setup for Google Ads (Search, Shopping, Performance Max)
Meta advertising strategies for lead and sale generation
Budget forecasting and continuous ROAS optimization
Operational campaign architecture for seasonal peaks (Black Week, Hardware Sales)
Competitor and SERP analyses for new customer growth
BodyFokus GmbH
Performance Marketing Manager
August 2018 - September 2022 (4 years and 1 month)
Scaling paid traffic across Google Ads, Native Ads platforms, and conversion funnels
Building high-converting landing pages including conversion tests
Development of email automations (upsell, retention, win-back)
Tracking architecture for cross-channel attribution
Management of media budgets with a focus on profitability in supplement markets

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Dual Study Program
German University of Health and Sports
2018
Duales Studium