Hanna Savarin

At Mayday, we are on a mission to empower tools & people with knowledge, thanks to our knowledge management suite powered with AI (internal knowledge base, selfcare & LMS).

Customers: 100+ enterprise or scale-ups customers (Fnac Darty, EDF, Free, Qonto, Doctolib).

Goal 2023-2024 : become the French knowledge management leader for customer service.

Performance: x4 pipeline gen, 55% from inbound, 20% total adressable market reached.

Create a scalable marketing machine: strategy, hiring, management 3 IC, Hubspot set up, market sales product & CSM alignement, reportings & attribution workflows.

Confirm acquisition playbooks: paid events, webinars, SEO, LinkedIn & Google Ads, outbound, cobrandings.

Legitimate our brand and educate market: content & community for C-levels, LinkedIn coms, annual roadshow, website revamp, customer stories.

Align managing team: COMEX setup, forecasts, OKRs, upsell cross sell strategy, category design

Differenciate from new competitors: sales & CS enablement, battle cards, feature launch tiering.

Marketplace + SaaS - Target: real estate agencies

Goal 2021: make from the new launched SaaS a key revenue pillar for Flatsy.

Results: no market fit, we stopped the product commercialization.

Clear product marketing: positionning, sales enablement, customer marketing

Target testing: LinkedIn, Meta & Google Ads, paid events, SEO.

Legitimate brand: brand refresh, owned events, content strategy.

We refocused on the marketplace with the setup of a marketing operating system : strategy, Hubspot, setup & management, reporting, hiring & management et management 3 IC, alignement cross team

"Dynamic, creative, and attentive, Hanna has all the makings of an excellent manager."

70 hours of coaching for women entrepreneurs.

Topics I've had the opportunity to work on:

-> assessment of their marketing actions

-> persona definition

-> growth mindset

-> launching a content strategy

-> first hires

-> acquisition channel proposals

-> LinkedIn strategy

-> landing page optimization

-> nurturing

Client feedback:

"Thank you for understanding that women entrepreneurs need the most actionable checklist possible. Your report helps me enormously and complements the notes I had taken. It's super clear, structured, and adapted to my needs. Well done for understanding my issues in such a short time!"

"Thank you so much for the quality of our discussion and all your advice."

"Our meeting gave me wings"

"I just read the document and it's great! Thank you very much Hanna, things are much clearer now, the coaching was super productive."