About Hannah
T-shaped senior marketer with 9+ years working across a mix of B2B and B2C, with a strong focus on startups and small businesses. Passionate about helping innovative businesses find and connect with their customers. Experienced in building, owning, and delivering multi-channel marketing strategies end to end, with particular expertise in content strategy and creation. Comfortable managing cross-functional teams and agencies, and working directly with founders and C-level leaders in fast-paced environments.
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
Dubai City (up to 50km)
Experience
- HCW ContentFreelance Marketing & Content SpecialistApril 2023 - Today (3 years and 3 months)Dubai City, United Arab Emirates
- Ongoing and project-based work for a variety of VC-backed B2B startups, consumer brands, and purpose-led businesses across both strategy and delivery.
- Marketing strategy and campaign planning (including building marketing functions from scratch for businesses with no prior marketing investment) for B2B clients such as Kleene, Measured, and Arolite.
- Editorial planning, long-form writing, social content, and website copy for a wide range of B2B (e.g. Regus, Atlas, Pandas, Seenit) and B2C brands (e.g. Avanti, Eastpak, ITV, Vans).
- Compare EthicsFreelance Marketing LeadTECHFebruary 2024 - January 2025 (11 months)London, United Kingdom
- Worked closely with the startup's founding team as their embedded marketing lead, owning B2B customer acquisition end to end.
- Delivered a marketing strategy to raise awareness, build pipeline, and reach ambitious MQL targets—through industry-first content, founder brand building, and community engagement.
- Used LinkedIn to position the CEO as an industry specialist: over 6 months we made her a LinkedIn Top Voice in sustainability, doubled her followers to ~20,000, and generated 22,000+ post engagements and 1.4M impressions—resulting in tangible cut-through among key ICPs.
- Led flagship campaigns including the launch of the Green Claims Data Standard and community events that positioned Compare Ethics as a leading voice in sustainable fashion tech (with the likes of Selfridges, Burberry, Next, and more).
- Led a full website redesign, refining brand positioning, significantly improving user experience and customer journey, and establishing clearer performance tracking and reporting.
- CoconutMarketing LeadTECHNovember 2021 - January 2023 (1 year and 2 months)London, United Kingdom
- Devised and owned this fintech startup's B2B accountant growth marketing strategy and built a reliable and scalable lead generation engine from scratch.
- Generated 2,500+ MQLs over 6 months through a coordinated cross-channel strategy spanning organic content, paid social, email, PR, events, and partnerships.
- Created regular, top-ranking content for the target audience—including long-form articles, gated resources, and webinars—contributing to a notable increase in brand awareness among prospects and aiding conversion.
- Worked closely with the Head of Sales to ensure lead quality, strategic alignment, and effective conversion further down the funnel—consistently meeting and exceeding growth targets.
- Adapted and communicated the value proposition through two major business pivots, including a full website redesign and stakeholder comms.
- Managed external freelancers and agencies to support delivery.
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Education
- Diploma in Transformative CoachingAnimas Centre for Coaching2026Diploma in Transformative Coaching
- MSc Specialised TranslationUCL2017MSc Specialised Translation